Merchandising Insights Manager

Purpose & Overall Relevance for the Organization:

  • Responsibility for the identification of actionable insights from various data points across North Wholesale Strategic retailers with the objective of accelerating sell out & market share across both digital & physical channels
  • Through these insights present a prioritized shortlist on a regular basis to the Sales and Partner commerce (DPC) teams, with the primary objective of maximizing the sell-in & sell-out of adidas products respectively


Key Responsibilities:

  • Serve as the lead point of contact for all topics relating to data insight generation for assigned North Wholesale Strategic retailers for stakeholders both in North and in Europe
  • In understanding the relationship between various metrics & sell out performance, you will drive recommendations to the Sales, CTC and Partner commerce (DPC) teams on how best to optimise our offering
  • Collaborate closely with the Sales team, to ensure that the collation of relevant data sets is structured in an actionable manner to serve their intended purpose
  • Identify opportunities to expand brand reach, visibility, product size level availability and ultimately grow sales – both digitally and across the physical store network (where relevant)
  • Through a regular reporting cadence, provide relevant business stakeholders with actionable insights, focussed on the above key metrics – including sharing progress & highlighting further relevant opportunities for the teams to action
  • Maximise the depth of insight generation by leveraging data points internally and externally, across the full spectrum of granularity – including online/offline and focuses across geographies, categories, genders, product types, price points, colourways etc.
  • Through these insights, provide the business recommendations relating to ideal product assortments, depths of buys, breadth of ranges, replenishment opportunities and other key insights to help accelerate the adidas business
  • Identify commercial opportunities, for example through ideal range planning, pricing architecture or content, leveraging data sources (internal & external) to aid your proposals
  • Drive synergies from multiple data sources, originating both directly from the respective accounts & also from wider industry specialist sources – brining the data sets together to extract value
  • Translate gathered insights into engaging, measurable, and clear presentations



Key Relationships:

  • North Sales
  • Wholesale Finance
  • CTC Teams
  • Local and Europe DPC teams
  • Europe Sales Development


Knowledge, Skills and Abilities:

  • Advanced Excel skills and high proficiency in spreadsheet analyses
  • Knowledge of analytics tools (e.g. Adobe, Google Analytics, Microstrategy, SQL)
  • Strong hands-on technical expertise amongst leading industry data software
  • Ability to confidently present quantitative and qualitative data led analysis to management & translate messages and stories in a simple way
  • Solution-oriented with a focus on achieving results
  • Keen interest in deriving insights from large data sets
  • Ability to derive the inter-connected nature between various data points
  • Outstanding analytical and problem-solving skills
  • Flexibility to handle multiple tasks simultaneously and to work under pressure
  • Highly motivated, with the ability to work in deadline driven environment
  • Comfortable with working in an international environment
  • Fluency in English is a must; another European language would be beneficial.


Requisite Education and Experience / Minimum Qualifications:

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Merchandising Insights Manager

Brand:  adidas
Location:  Stockport
TEAM:  Sales
State:  SKP
Country/Region:  GB
Contract Type:  Full time
Number:  447108
Date:  Aug 16, 2022