Omni Marketing Activation Specialist

Purpose & Overall Relevance for the Organization:

 

Ensure industry-leading execution and commercial impact of adidas marketing concepts across all our Direct to Consumer (DTC) Channels (Own Retail, Factory Outlets, and Franchise) within Israel.

 

Drive brand leadership at customers’ Point of Sale, with a focus on RETAIL EXCELLENCE in campaign execution and full price sell-through at defined Key Doors.

 

Align key objectives and KPI’s upfront and compile post-campaign reports to analyze store/channel performance and to determine ROI.

 

 

Key Responsibilities:

 

    • Implement customized Account Marketing Plans for DTC across key categories. Ensure that the Account Marketing Plans are linked to the Brand strategy and Strategic Category Plans
  • Manage the budget per campaign and/or brand initiative.
    • manage a monthly budget and showcase budget tracking .
    • Brief, manage & execute campaign excellence align with the Account Marketing Plans for DTC.
    • Manage tracking of campaign implementation and drive pre & post ROI analysis.
    • Collaborate with DTC teams as the key marketing contact ensuring alignment across channels and informing all key stakeholders of various channel plans.
    • Review and suggest DTC business opportunities, on category level, to identify growth opportunities.
    • Support the DTC teams in door planning and strategic door meetings or as otherwise required .

 

    • Support constant communication at store level as well as with the Brand Marketing team to drive foot traffic to stores and ensure full price sell-through.
    • Manage new store openings and revamps processes in line with Store Development teams and VM teams.
    • Set campaign objectives and KPI’s upfront and compile post-campaign reports to analyze store performance and to determine ROI.
    • Manage Door execution and track it.
    • Other duties as assigned by line manager.

 

 

KPI’s:

  • Drive brand Health KPIs
    (Brand momentum, Spontaneous purchase intent, etc.)
  • Store Traffic and FPST
  • NS and SOB
  • Campaign GO-TO-MARKET

 

 

Knowledge, Skills and Abilities:

  • Excellent skills to navigate and handle complex and challenging internal and external discussions.
  • Advanced cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred).
  • Consumer-focused with range understanding and the ability to balance Brand and Commercial
  • priorities to build channel- and consumer-specific activation plans that meet KPI targets.
  • Advanced user of MS Office suite of products
  • Experience in both market and above market organization preferred.
  • Open to travel regularly within Israel.

 

 

 

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business and/or a minimum of 1-3 years equivalent professional experience, ideally in Sales and/or Marketing
  • Good English
  • Driving license

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Omni Marketing Activation Specialist

Brand:  adidas
Location:  Holon
TEAM:  Marketing & Communications
State:  TA
Country/Region:  IL
Contract Type:  Full time
Number:  491501
Date:  Nov 22, 2022