Operations Director - Brand Expression (m/f/d)

Purpose & Overall Relevance for the Organisation:


  • Lead Brand Design Project Management and Operations acting as a delegate for Senior Director Operations.
  • Lead the implementation and execution of Brand Expression processes in your location in an effective, timely and efficient way, enrolling the collaboration and support of brand designers, and key partners
  • Lead a highly effective project management team that provides operational support for all brand design teams (identity, retail, packaging, and communications).


Key Responsibilities:


  • Drive Brand Expression project management methods, processes and tools
  • Enable Brand Expression project management to drive on-time and on-budget completion of initiatives and projects
  • Manage respective operating and marketing working budgets
  • Establish freelance and agency roster, uphold standard for industry leading external talent
  • Champion and support the fulfilment of adidas Creative Direction strategies
  • Steer the priorities of Brand Expression project management team in Herzo to fulfill Creative Direction and Brand goals
  • Collaborate with Brand Expression co-Directors to ensure effective cross-discipline communication, collaboration, best practices, and connected Brand Expression organization
  • Propose and implement Brand Design Operations team structure in alignment with creative teams set up.
  • Advise on and co-define Brand Expression processes with Brand Expression Operations Senior Director by identifying opportunities for improvement, changes to processes, resources, and team culture.
  • Drive brand behaviors into your organization, breaking down silos – encouraging a collective brand approach.
  • Create and foster community through organized activities, sharing, social events etc.
  • Build and lead a highly confident, efficient, and collaborative Project Management workforce and provide the platform for long-term, (cross)-functional careers
  • Provide direction to external Brand Expression partners on Operational expectations
  • Establish and build strong relationships with internal and external partners in order to educate, inspire and onboard them on our purpose, our brand expression, and our tools.


Key Relationships:


  • Senior Director Brand Expression Operations
  • Creative Direction and Operations team
  • Brand Expression leadership (in CD and BU)
  • Key stakeholders in labels and business units
  • Brand Communications partners
  • Brand Management Operations
  • Finance partners (Controlling)
  • HR partners
  • External Agencies and partners



Knowledge, Skills and Abilities:

Personal Attributes  

  • Creator mind-set – leads business always pushing and innovating to drive the brand forward through design
  • Visionary – has a clear image of what the future looks like, why, and how to drive that vision forward
  • Motivational – inspires, enables and energizes people – accessible, real, authentic
  • Accountable – takes ownership and responsibility for successes and failures and translates them into learnings
  • Dynamic and adaptable – can quickly and effectively assimilate and drive change and/or new initiatives.
  • Communicative – transparent, accessible
  • Confident – able to drive a strong PoV, but also able to accept and take on other opinions and input
  • Collaborative – must work with partners across the brand to shape direction that is relevant and applicable to the labels and functions



  • Strong communication: Ability to visually and verbally present ideas and direction to diverse audiences
  • Live, Show, Coach: Establishes a collaborative culture or enduring partnerships
  • Team Leadership: View of individuals, delegation approach, results management
  • Inspire, coach and lead; set framework for performance and growth
  • Leadership: share vision, gain alignment and foster team spirit
  • People Strategy: People judgment, organizational feedback
  • Coaching skills to effectively empower, engage and develop team members
  • Drives organizational momentum for change; change management.
  • Drive Consumer Brand Success: Generate consumer relevance within and beyond own area
  • Ambassadorial skills to manage the external environment and enhance the company’s reputation
  • Cultural sensitivity, facilitating rapport with internal and external team members, customers and stakeholders
  • Negotiating, influencing and networking skills to effectively manage interdependencies and the matrix
  • Executional excellence and driving for business results



  • Deep functional knowledge across the various Brand Expression disciplines with a strong understanding of processes.
  • Broad knowledge of brand and marketing and business
  • Understanding of corporate and social responsibility
  • Understanding of basic employee relations matters



  • Strategic thinking paired with strong executional abilities
  • Excellent communication skills – verbally, for all levels of organisation
  • Effective Budget planning and management
  • Excellent English knowledge and familiarity of additional languages a bonus
  • Relevant Creative, Project Management and Office software tools


Requisite Education and Experience / Minimum Qualifications:

  • University degree or the equivalent in Design Management, Project Mgmt, Biz Admin
  • At least 8 years work experience in Creative/Design field, inhouse or agency experience
  • At least 2 years’ experience in leading a team
  • Passion for adidas and it’s mission
  • Passion for sports, culture, design, creative


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Operations Director - Brand Expression (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Design
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  388170
Date:  Jan 15, 2022