Purpose:
Contributes to store’s success through:
• Driving store profitability by ensuring KPIs are met or exceeded.
• Utilizing expertise and experience to serve and sell to customers and achieving operational excellence.
• Flawless execute store operations when responsible for product flow to and from sales floor and/or cashier
procedures.
• Leading team members to provide the best possible balance of service and operations, resulting in an
exceptional consumer experience.
• Assuming leadership responsibilities in the absence of the General Manager.
• Driving the proper execution of established policies, procedures, initiatives, and directives.
• Role modeling a culture of consumer centricity within the store.
• Passionately inspiring consumer loyalty to the brand.
• Championing individual uniqueness and celebrating the differences and similarities that bring us together.
In addition to shared leadership responsibilities, you will have an area of priorities in one or more of the Pillars where you
will be responsible for driving metrics.
• Selling and Service: Drive a consumer obsessed culture that makes Every Moment Matter for our customers.
• People: Cultivate a people first culture that attracts and retains top talent through individual and team
development
• Operations: Support store systems and processes that drive operational excellence
• Visual Excellence: Provide a premium presentation by Implementing and maintaining Brand Retail Standards.
You play a critical leadership role within your store, leading and developing both direct and indirect reports to
positively impact the team, operations, and profitability of the store.
Key Accountabilities:
• Demonstrates ownership of own stores’ performance by monitoring the allocation of resources within assigned area
of responsibility (Sales and Service, Operations, People, or Visuals) and organizes processes to drive profitability in a
variety of situations and market conditions.
• Utilizes all available store and market data to make commercial decisions based on sound analysis and financial
judgment.
• Supports and coaches store team to understand ability to increase store profitability by adhering to operational best
practices, engaging in adidas Retail Excellence Academy (AREA) Training, and creating leading shopping experience
for the consumer.
• Understands the behavior and patterns of own stores consumer base, draws conclusions from this and coaches store

Assistant General Manager JD 6.2024
team to meet or exceed consumer expectations.
• Creates and drives a service culture by ensuring all activities are centered on the consumer.
• Positively communicates and actively demonstrates the Brand Values and NAM Retail Mission.
• Implements strategic plans to deliver seasonal Brand and product training to own store and ensures knowledge is
transferred into selling skills.
• Partners with General Manager to lead store HR planning, recruitment, on boarding, training, and development
initiatives in own store while actively assisting in succession planning process and ensuring all HR policies and
procedures are adhered to.
• Supports the creation of a performance culture in own store by setting clear expectations and targets, analyzing
store performance, and holding store team accountable by giving appropriate and prompt feedback, including
actively managing poor performance.
• Coaches, motivates, and inspire store team to accomplish store goals and maximize their individual performance.
• Ensures store team compliance and drive continuous improvement with all store operational policies and
procedures.
• Leads service by example and ensures highly visible and effective consumer service management at all times.
• Actively collaborates and shares best practices with peers to drive District team performance.
• Communicates a desire to learn and seizes all available opportunities to drive own development and increase
performance.
Knowledge, Capabilities and Experience:
• Must possess and consistently exhibit the competencies relative to the position.
• Excellent Skills in operating personal computers, POS systems, and various software packages including MS office.
• Knowledge and understanding of profit and loss statement and store KPIs to make commercial decisions based on
sound financial judgment.
• Strong interpersonal and communication skills including the ability to lead discussions in diverse groups of varying
size.
• Excellent time management and problem-solving skills as well as the ability to use good judgment and make strong
independent decisions.
• Demonstrates an inspirational attitude that contributes to a positive team environment.
• Ability to build and maintain effective working relationships with team members along with willingness to set and
maintain high standards of performance.
• Well-developed ability to speak, read, comprehend, and write English.
• Ability to maintain reliable and consistent attendance and punctuality.
• Ability and willingness to travel by car and air domestically.
• While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently
is required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee is
occasionally required to sit; climb or balance; and stoop, kneel, crouch, or crawl. The employee must frequently lift
and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by
this job include close vision, distance vision, color vision, peripheral vision, and ability to adjust focus.
• Ability to work for long periods of time, typically 10-12 hours per day during peak seasonal periods.
Qualifications (Minimum required education and experience):
• 4-year college or university degree in business, retail management, or related field.
• Minimum 3 years’ experience working in a retail environment with a minimum 18 months of Store Management
experience.
• Experience in managing high level retail image and delivering consumer in-store experience.
• Geographical mobility is preferred.
• Or equivalent combination of education and experience.

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