Product Manager Apparel Originals

Purpose & Overall Relevance for the Organization:

  • Responsible for driving a creator culture to deliver against leading stories and product collections in the Originals Footwear segment. 
  • Be unapologetically consumer obsessed generating hyper relevant stories and products that excite the China and Asia Pacific markets. 
  • Have a professional balanced approach to work within a dynamic and creative environment whilst balancing the need for operational excellence and speed to market. 
    Key Responsibilities:
  • Be a Consumer Obsession champion with a special emphasis on winning the China and APAC consumer
  • Extend Originals APP strategy in the given segment and maintain connectivity to Germany HQ creatives to ensure a one brand consumer facing message
  • Show full understanding and drive the product creation process whilst managing all tasks within the given time frames
  • Show leadership through living the brand values
  • Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
  • Pro-actively analyse business, draw conclusions and act upon; drive profitability and efficiency
  • Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
  • High level of product expertise to create industry leading products
  • Be a competent partner for product and ranging discussions with markets and retailers
  • Prepare and present ranges and business related topics - with respective audience in mind - by using relevant structure and content
  • Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
  • Identify projects to optimize category performance; work independently and steer to conclusion
    Key Relationships:
  • Steer a strong relationship and ensure constant dialogue/feedback with
    • business unit and across other BU´s
    • cross-functional team ( Design, Development, CtC, Sports Marketing, Materials, Costing, Planning)
    • markets and relevant third parties
      Knowledge, Skills and Abilities:
  • Strong communication skills to articulate concepts, ideation and collections seamlessly to various members of the organization
  • Have key insights into Originals, sportswear, streetwear and the market landscape
  • Ability to excel and thrive in a team environment with a high level of diversity
  • Deep knowledge of Apparel creation process and how cross functional members contribute
  • Ability to create leading propositions whilst also being a guru of commercializing trends with adidas codes
  • Mature approach and ability to persuade, negotiate and compromise to produce win/win scenarios
  • Knowledge of product marketing, design and development processes with a passion for ideation sharing
  • Intellectually curious and always seeking the new
    Requisite Education and Experience / Minimum Qualifications:
  • Bachelor or University Degree, preferably in marketing/business/textile/fashion
  • Minimum of 4-8 years Product Marketing experience with APP, FTW or ACC background
  • Experience in trade or sales is helpful
  • Excellent communication skills in English
  • PC skills (MS Office programs)

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Product Manager Apparel Originals

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  253471