Product Marketing - CALLING ALL CREATORS

We are looking for creators that have a passion for sportswear/ fashion & want to create products our consumers are obsessed with!


If you are consumer focused, can translate insights into product briefs, and wish to work in a great environment now or in the near future, please apply to get a chance to join the adidas family!

We are looking for…


Product Manager FTW/ APP & ACC (3-5 years of relevant experience)

Senior Product Manager FTW/ APP & ACC (more than 6 years of relevant experience)


Possible business areas:


  • BU Originals & Style (incl. Y3, Statement, Consortium)
  • BU Training & Core (incl. Stella)
  • BU Running
  • BU Football
  • BU Outdoor
  • Specialist Sports (e.g., Rugby, Track & Field, Handball, Tennis,...)



Purpose & overall relevance for the Organization:

  • Bring consumer and fashion/ sport insights into your concepts
  • Execute the category direction
  • Work with all creation functions to deliver product concepts (e.g. Development, Design, CTC, Finance,...)
  • Create ranges within the category from both an image and commercial point of view

Key Responsibilities:


  • Proactively manage range direction
  • Support/ propose a clear strategy for the respective range and how to move it on
  • Develop/ show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
  • Work within cross-functional team and interlinked departments to enable an efficient product creation process with an optimum product outcome
  • Actively analyse business, draw conclusions and propose action steps
  • Strong knowledge of product information systems and the interlinking functions
  • Good level of product expertise to create industry leading products
  • Be considered as a range expert by markets and retailers
  • Work independently on projects and follow up on project development

What we are looking for:


  • Strong collaboration and communication skills
  • Knowledge/ understanding of respective product category
  • Expertise and/ or interest in lifestyle and/or fashion
  • A passion for sport and products

Requisite Education and Experience / Minimum Qualifications:


  • College degree, preferably in marketing/business /textile/fashion
  • Depending on the level of roles relevant years of experience working with APP, FTW or ACC
  • Experience in trade, vertical retail business model or sales is helpful
  • Fluent in English

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Product Marketing - CALLING ALL CREATORS

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  310732
Date:  Jun 22, 2022