Product Owner, Digital Analytics


General Purpose

As a Digital Analytics Product Owner at China Digital Hub, you are accountable for delivering analytics products and services to adidas digital channels including but not limited to: Ecom, CRM, digital brand activation, and senior management team.

You need to drive stakeholders on the value and use of analytics products and services to define goals, monitor performance KPIs, reveal business insights, optimize consumer experience, and ultimately serves business strategy and target.



Key Responsibilities 

Digital Analytics

Initiate and deliver analytics products/solutions/services to track business growth, optimize operation process, and resolve business pain points.

Support China Market teams with analytics capabilities, tools, and expertise to increase data visibility, identify performance drivers, and analyse business issues.

Work with internal team and 3rd party vendors to develop analytics products in the forms of dashboard, report, insight, etc.

Design product roadmap and demonstrate business value.

Follow latest market solution trends and technological advances, reflect on product evolution, and inform local business teams and digital analytics community.

Design product functionalities, UI and communicate with data engineers and frontend developers.


Business Performance Analytics

Design, specify and produce complete KPI matrix and dashboard/report to monitor adidas digital channel performance (online traffic, revenue, operation, membership, media activation, etc.).

Track market and competitor trend based on data from 3rd party data providers, generate insights and guidance to local business team.

Support local and global analytics team with data and consulting service.


Data Integration

Clearly understand local and global data landscape and system blueprint.

Work with solution architecture and IT to design appropriate data integration and consolidation plan from multiple sources (traffic, order, inventory, behavior, media, competitor, etc.).

Implement data quality and governance process to guarantee data accuracy and consistency.

Automation data collection process to optimize operation process.


Stakeholder and Partner Management

Build a strong stakeholder network with market connectors with high level of trust that facilitates action-ability of insights.

Manage expectation and demand from business stakeholders, deliver results with commitment and actionable timeline.

Guide project team members with clear direction and targets that are aligned with business needs and China Hub objectives.

Closely collaborate with local and global counter-partner teams (BI, IT, analytics, etc.).



Key Relationships:

CDH Digital Analytics Team

CDH Digital Product Team

China Local Analytics Team

China Local eCommerce team

China Local CRM team

China Local Digital Brand Activation team

China Local IT team

Global Digital teams




Education & Experience

University degree in the field of Business or equivalent, degree in Computer Science, Mathematics, Digital Marketing is a plus.

5+ years of experience in Digital Analytics.

Experience in eCommerce or digital marketing environment.

1+ years of experience in managing vendors/suppliers.

Online retail background or consulting background with related experience is a plus.


Fast learner with business acumen, strong hands on ability.

Able to manage multiple projects and deliver results under pressure.

Good communication skills and able to present complex topics to stakeholders at various organizational levels.

A passion for delivering data-driven recommendations for quantifiable improvements in business results and consumer satisfaction.



Extensive analytics experience in data analysis, deep-dive insights, modelling, visualization, BI platform and data products.

Extensive experience with analytics tools and disciplines (including some of, but not limited to the following: web, eCom, social, mobile, sentiment, paid media, SEO, SEM, CRM, SQL etc.).

Extensive experience with visualization tools like Tableau/PowerBI/FineBI.

Proficient in at least one programming language: Python, R, SQL.

Fluent in English both verbally and written.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Product Owner, Digital Analytics

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  276828
Date:  Nov 18, 2020