Product Owner, Traffic


Partnering with IT and markets to define a robust product backlog, managing capability expansion increments and leading the team towards new functionalities & best practice definitions are a few examples of the activities that will be expected from this role. Additionally, you will be cooperating with various internal stakeholders, including eCommerce, Digital Brand Activation and other business areas to drive best in class digital products.

Key Responsibilities

Scope: Accountable for a digital product of high complexity

Product Strategy & Delivery


Be accountable for the product success considering the value for the internal stakeholder who are also our end users

Specify the product vision and roadmap as well as user stories considering the value for the company as well as its role and impact on the adidas business

Be accountable for product delivery in line with the roadmap and committed delivery dates.

Identify and solve dependencies with other product owners to ensure efficient delivery.


Stakeholder Management

Represent the business for the product, fostering strong relationships with key stakeholders to ensure that their views and requirements are captured in the product backlog.


Backlog Management

Prioritize the items in your product backlog. Specify the definition-of-done in cooperation with the product team.

Own the refinement of your product backlog to ensure that the product team is delivering the right enhancements to drive consumer and business value.

Provide acceptance for delivered backlog items by the team, in line with the definition-of-done.



Be accountable for monitoring, optimization and enhancement of the configuration, features and functionalities related to the product.

Use data sources and feedback loops to ensure the team focuses on the right enhancements.


People Management

Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.

Provide team members/direct reports with clear direction and targets that are aligned with business needs and DBC objectives.



Education & Experience

Bachelor degree with focus on Business Administration, Communication or IT or related areas

5+ years of experience working in a Digital and/or eCommerce environment

2+ years working as a Product Owner or product management related role, preferably in an Agile working setup

Experience in product owner for analytical products is preferred

Experience working with stakeholders and experts at various organizational levels

Experience in creating strong internal business cases to support investment and internal resource requests



Good communication skills and comfortable presenting to stakeholders at various organizational levels both in person and remotely

Solutions-oriented approach and entrepreneurial mindset

Basic leadership skills are a plus

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Product Owner, Traffic

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  276772
Date:  Nov 18, 2020