Purpose & Overall Relevance for the Organization:


Lead Consumer Experience Program Management and Digital Tools adaptations & iterations for APAC, in close collaboration with Global, Market and Country teams to ensure the brand adidas consumer experience in the region reflects the consumer and market distribution needs following a global guidance towards a consumer centric brand experience for all physical retail touchpoints across channels (Own Retail, Franchising and Wholesale).


This role is responsible for supporting the HUB teams and collaborate with the Market team in flawlessly executing programs and projects (hyper-localization), according to Project Management principles/framework, our Creative/Brand leadership and principles, resulting in world class consumer experience.


Key Responsibilities:


Project/ program management

  • Partner with Senior Director Consumer Experience HUB and steer the development of adidas’ future Omnichannel Program Management setup and objectives to further enhance adidas’ labels and categories and achieve commercial needs for the APAC market.
  • Lead, manage and deliver medium and large-scale projects/programs on a market level and respective functions within the boundaries of time, cost & quality while focusing on the organisations’ and markets’ strategic expectations and requirements.
  • Leverage global compelling consumer-level digital experience tools, for our physical channels, to respond to APAC sales and brand requirements, ensuring alignment with the global brand strategy, still fulfilling market needs.
  • Feed Retail Experiences and Digital insights gained from the APAC market back to the global team. Focus on local trends which could be relevant globally.
  • Monitor the retail industry (brick and mortar, wholesale and digital) for best practices to understand the trends and conceptualize new methods or processes whenever required. Define monitoring methodology aligned with market, HUB and Global stakeholders.
  • Ensure Digital Retail specifications are clear for all concepts and projects delivered by the HUB team and coordinate between Global and Market functions.
  • Take full responsibility for the definition, approach, facilitation and satisfactory end to end completion of projects (typically with direct business impact and firm deadlines).
  • Full project planning within project management framework and toolset to ensure tasks, deliverables, milestones, critical path and scope are managed.
  • Identify, assess and manage risks to the success of the project
  • Ensure quality reviews occur on schedule and per procedure to ensure KPIs are met
  • Set and monitor project variables (cost, effort, scope etc.) against the project plan to implement corrective or preventative actions.
  • Manage change and ensure that project deliverables are completed within agreed cost, timescale and resource budgets, and are signed off.
  • Provide effective leadership to the project team, and take appropriate action where team performance deviates from agreed tolerances.
  • Act as PMO for the Consumer Experience HUB and be accountable for overall projects reporting and communication for the HUB and back to Global, to ensure consistency of reporting and information for overall CE projects.
  • Ensure that Program Management best practices are shared with Global CE team and with Market whenever relevant.


Dependency/ complexity management

  • Think globally, locally and cross functionally to identify project and program dependencies and their impact liaise with the appropriate cross functional stakeholders to resolve issues and proactively offer solutions
  • Understand the relationship between own specialism and wider customer/organizational requirements.


Resource planning

  • Lead cross functional project team resources (at times internal and external) to deliver and support projects and programs.  Influence senior leaders to allocate project resources to secure the project/ program workforce
  • Monitor progress against agreed timelines and quality.
  • Facilitate effective working relationships between team members


Financials and Controlling

  • Follow established procedures for project cost control as an independent element within the projects/ programs to verify and control the project costs on time in full.
  • Ensure availability of the project cost status.  Apply appropriate methods for project controlling e.g. risk analysis, simulation calculations, target/ actual comparison.



  • Maintain and foster regular, accurate and appropriate communication to stakeholders (from project team members to senior executives) through project/ program lifecycle
  • Identify and maintain an in-depth stakeholder portfolio and broad network map, incorporating relevant cross functional areas, markets and other global departments to deliver and embed the projects/program.


  • Manage all team dedicated internal and external human resources if any.
  • Lead, mentor and coach own team and provide feedback on daily operations to ensure efficient reflection on behaviour and deliveries.
  • Control of the overall budget and planning of assigned programs within area of responsibility.
  • Accountable for performance reviews and identifying development needs of assigned teams.
  • Self-initiate assignments with emphasis on strategic, commercial and tactical focus
  • Any additional projects or tasks defined by the line manager


Key Relationships:


  • Global Consumer Experience teams
  • Global Brand Design
  • Brand Marketing BU’s and Brand Communications teams
  • Brand Activation teams
  • Omni Chanel Marketing team
  • Merchandising team
  • Sales Strategy & Excellence
  • Market Store Development, VM & ISC, Merchandising, Marketing, Sales , HR, IT, Finance, DBC
  • External Agencies


Knowledge, Skills and Abilities:

  • Ability to provide a clear framework for a project that is indicative of strong project, risk and stakeholder management
  • Deep knowledge in retail marketing and/or digital & technical innovations, combing theoretical with practical experience
  • Pro-active (engaging & impact-oriented) mind-set, ability to think end-to-end with a global mind-set
  • Ability to think strategically, analyse data and influence decisions
  • Ability to be self-directed while working under tight deadlines
  • Ability to work in a fast-paced environment with different international cultures
  • Strong experience in managing many complex projects and programs simultaneously on a global level with significant budget
  • Strong communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business
  • Fluent English (verbal and written),
  • Strong MS-Office skills (Word, Excel, PowerPoint) and demonstrable project management tool experience e.g. MS project, smartsheet, Merlin, basecamp or equivalent


Requisite Education and Experience / Minimum Qualifications:


  • Ideally holds a project management qualification (PMI, PRINCE2, CSM, ITIL, Lean Six Sigma)
  • Ideally comes from the area of Business or Corporate solutions with deep knowledge in Retail Marketing and/or Digital Marketing/IT
  • Minimum of 8+ years of progressive work experience in mid to large scale project or program management 
  • Retail Experience/Retail Construction/Retail Concept Design is desirable
  • Experience on working with diverse, international and partly virtual teams



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.


Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
Country/Region:  CN
Contract Type:  Full time
Number:  190234