Deliver adidas Originals message to the consumer through owned and paid social, creating engaging content and digital first experiences which drive conversation both one to one and at scale, and connecting consumers to adidas’ wider digital world - adidas.com and the adidas app.


Key Responsibilities


Lead adidas Originals digital publishing strategy across owned & partners (influencers) channels and paid social according to global & local Originals category calendar. Ensure best in class consumer journey by connecting social media experiences to adidas digital platforms.

Content guidance: Drive local content production & global content localization to support adidas Originals digital publishing strategy and global brand and category calendars.

Collaboration: Support the creation of annual plans with key partners across EIM, Sports Marketing and adidas Originals Brand Communication teams to support wider business goals.

Provide guidance to creative, production and media agencies, social platform partners, and other external partners to realize the global digital publishing strategy, and global brand and category calendars

Manage adidas Originals’ social community and work with your team and Customer Service to ensure the best possible consumer experience and moderation on any social media touch point (IG and VK).

Support end to end campaign planning, target setting, optimization, and execution across social media in partnership with internal teams such as eCommerce and digital brand activation to achieve business goals.

Collaborate with Newsroom global colleagues to maximize the publishing mix for all campaigns across owned, earned and paid channels.

Ensure all campaigns and content are fully optimized to support measurement and advanced analytics efforts.

Document workflow.


Key Relationships


Newsroom network (local team and global colleagues, analyst and PR)

Media team

Sport marketing & EIM Team

Digital Brand Activation

adidas Originals Business Unit

Key City team

Digital Brand Commerce (including e-Commerce, Customer Service & Consumer Analytics)

Creative agencies, content production studios, unboxers communities, 3D artists, designers, and other external partners.


Knowledge, Skills and Abilities


Creative, collaborative and confident.

Broad understanding of and passion for the fashion / entertainment industry & trends, sneakerhead and streetwear culture (are you Highsnobiety subscriber?).

Excellent interpersonal / communication skills and strategic thinking.

High understanding of owned channel and paid social landscape.

Keen understanding of the publishing mix: owned, earned and paid.

Project management.

Advanced experience with all major social media networks: Facebook / Instagram, Google / YouTube, VK, Tik Tok, Telegram, etc.

Naturally curious and motivated by the ever-changing world of digital and mobile.

On the edge of new social media trends, technologies, platforms (are you already in Clubhouse app?).

Presentation and organizational skills.

Understanding of the Editorial process.

Copywriting skills.

Minimum +3 years of experience working with social media channels inhouse / creative or digital agencies.

Degree in Communications school (MADS, IKRA, FARM) as a plus.

Working with fashion / streetwear brands as a plus.

8+ years’ industry and / or relevant work experience

Fluent written and spoken English language skills.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.


Brand:  adidas
Location:  Moscow
TEAM:  Marketing & Communications
State:  MOW
Country/Region:  RU
Contract Type:  Full time
Number:  301814
Date:  Apr 24, 2021