Sales Director-Community East & Regional

Purpose: Bring optimal product and marketing concepts together to drive sell in and sell through by contributing to and building the brand through retail activation within a designated geography.


Key Accountabilities (List the 5-10 major areas of responsibility for role):

  • Build deep expertise in regional market trends and consumer dynamics and preferences
  • Develop senior level relationships with strategic regional Area accounts and understand account requirements
  • Establish and develop account relationships and cultivate relationships with key retailer personnel in order to influence and execute strategic direction with these accounts.
  • Offer counsel and insight to market trends and competitive activity and other factors that may affect sales within the Area
  • Partner with Area Marketing and Merchandise managers to develop relevant marketing plans to support and grow the Area Business.
  • Plan, analyze and implement projects and initiatives driven by the Head of Sales, adidas America
  • Carry out supervisory responsibilities including hiring, training, performance assessments, coaching and mentoring. 
  • Attend and participate in Area Sales meetings
  • Lead and participate in pre-sell prep meetings


Knowledge Skills and Abilities:


  • Widespread know-how for most or all areas within a department
  • Strong negotiating and influencing skills with both internal and externals parties. Ability to think strategically, define business opportunities and problems, collect, interpret and analyze abstract and concrete information, and create strategic, value-add solutions.
  • Ability to deliver effective and persuasive speeches and presentations on complex topics to diverse audiences
  • Expert knowledge of the industry and market trends, and the ability to tie merchandise plan into forecast and execute accordingly.
  • Ability to provide a framework for performance
  • Strong leadership and coaching skills, and the ability to capitalize on and apply these skills, resulting in the growth and development of sales managers, representatives, and the region.
  • Proven background that reflects being results-oriented
  • Ability to cope with change, make decisions and act comfortably with risk and uncertainty.
  • Proven experience working with business deadlines


  • Bachelor's degree (B. A.) from four-year college or university and eight or more years retail, sales or management experience and/or training; or equivalent combination of education and experience

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Sales Director-Community East & Regional

Brand:  adidas
Location:  New York City
TEAM:  Sales
State:  NY
Country/Region:  US
Contract Type:  Full time
Number:  267689