Senior Creative Producer, GCA Studio A

General Purpose

As a Sn Creative Content Producer in adidas Digital your task is to manage and deliver large scale (>0.5m €) and mid-scale digital-first content productions. The production scope can be on a local or global level across digital, markets or Business Units. Your objective is to conduct digital-first productions within the boundaries of time, cost & quality while focusing on digital-first content purposes and requirements. You will be expected to plan and execute content productions alongside the creative and project management teams. Additionally, you will add value by supporting Studio A Global network on strategic production initiatives. Additionally, you will be focusing on resource management, production vendor management and coordination activities, acting as the central interface to project stakeholders.



Key Responsibilities

Scope: manage and deliver Studio A GCA content productions.


Production / Content Delivery

  • Understanding Communication team briefs, calendars, budgets, creative approaches and final creative to realize shoot efficiencies ensuring OTIF (on-time-in-full) delivery, on-budget and quality productions.
  • Producing, leading and being the production authority on shoots and sound production.
  • Creatively producing best value, innovative and integrated shoots to fulfil the creative vision.
  • Required to travel locally, within Asia and internationally at short notice up to 40% annually.
  • Managing production:
    • costs (bids / estimate reviews, negotiations and payments)
    • timelines (pre-production, shoot and post-production)
    • Business Affairs (clearances and insurances)
    • Product sample sourcing and provision
    • Securing athlete and talent attendance (together with Comms and Sports Marketing / Entertainment and Influencer Marketing)
    • Travel requirements of non-adidas persons
    • On-set attendance and production
    • Managing the post-production (retouching / editing / content archiving)
    • Wrapping including Production Completion Reports, cost reconciliations.

Resource Planning

  • Art buying of creative capture (directors / videographers / photographers) procuring appropriate production resources.
  • Procuring appropriate production resources (production resources / companies, crew, glam, locations etc.).

Strategic and production infrastructure directives

  • Feasibility checks
  • Following global production standards, processes policies and tools and ensuring China policies and tools are developed and implemented in alignment with Studio A global network.
  • Supporting the management of:
    • Internal production tools (Shoot Calendar, Production Preferred Suppliers List, etc.)
    • Production infrastructure internal owned / leased studios
    • External production vendors
    • Stock imagery relationships
    • Product samples process.


 Key Relationships:


  • China Studio A - Project management Team, Operations, Creative Team, Mass Production
  • China / Global Project Stakeholders
  • Respective business function (GOPS, Finance, HR, Brand Marketing, Wholesale/Retail)
  • HR Management
  • Controlling
  • Business Unit Communications teams
  • Sports Marketing
  • Entertainment and Influencer Marketing
  • Legal
  • Brand Communications Operations
  • Corporate Property and Services
  • Independent creative / art directors
  • Production partners (agency in-house production, production companies / houses and
  • independent producers)
  • Creative capture – directors, videographers and photographers and their agents
  • Production resources (crew, glam, models, security, locations, catering etc.)
  • Post production agencies
  • Production cost consultants
  • Stock imagery suppliers



  • Education & Experience
  • University degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
  • 6+ years of in-depth experience related to creative production or similar topics within or servicing an international brand.
  • Experience in working with athletes and / or celebrities. Budget management and cost negotiations of €1m+ budgets.
  • Solid understanding of marketing industries, processes and communication channels.  Knowledge of Finance and Procurement processes is a plus
  • Experience working with stakeholders at various seniority levels as well as subject matter experts across various functions (Developers, business stakeholders, product and marketing teams, etc.)
  • Experience in cross-media (print, digital and TV) shoot with knowledge of producing in worldwide locations / for worldwide markets.
  • Very good communication skills, especially when interacting with different levels of business
  • Ability to work in a fast-paced environment with different international cultures.
  • Ability to handle ambiguity and untangle complex situations into actionable activities, works well under pressure.
  • Organized, proactive, solution oriented and energetic multi-tasker able to use initiative, prioritise team and personal workload and have a team deliver creative production solutions under tight timelines and budget constraints.
  • Excellent attention to detail.
  • Embraces and promotes new ways of working. Fosters a learning culture.
  • Works well under remote management and can manage a team remotely whilst travelling
  • Broad understanding and passion for the sports industry
  • Strong MS-Office skills (Word, Excel, PowerPoint)
  • Solid knowledge of Frame.IO or similar review software skills
  • Fluent in Mandarin & English both verbally and written


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Creative Producer, GCA Studio A

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  379248
Date:  Nov 11, 2021