Senior Design Director - Brand Expression Comms (m/f/d)



  • Lead and guide the Brand Expression team with inspiring, creative leadership.
  • Define, Develop and Deliver the Brand Expression which outlines the look, feel and tone for adidas, creating an inspirational, forward thinking creative direction which is brought to life for the consumer across all communications and touchpoints by the  adidas brand and the 3 labels Performance, Sportswear and Originals.
  • Lead creative direction process end to end in partnership with VP Brand Expression and your design first line across the department.
  • Responsible for the onboarding and guiding the process with all internal and external partners
  • Harmonize direction with all other Brand Expression disciplines and key stakeholders.





  • Own the Creative Direction process. Driving the unified implementation across the three labels and all consumer touchpoints in collaboration with all key stakeholders.
  • Lead the Brand Expression team by providing brand defining creative leadership for the visual image and voice of adidas across all communications and touchpoints, ensuring end-to-end creative excellence, from sell-in (internal) to sell-out (consumer-facing).
  • Develop and drive clear brand identity across retail, digital and packaging
  • Own the look, tone and feel of our brand for consumer facing work. This includes imagery, both still and moving, photography, illustration, typography, branding, color, composition, copy and brand voice/tonality.
  • Identify opportunities of improvement and change, and initiate own proposals/projects
  • Create a holistic big picture vision for the brand and lead the creation of annual and long-term Creative Direction.
  • Collaborate and align creative vision through the lens of the 3 labels, by supporting the label leads in understanding how to effectively translate the brand vision to their target consumer groups.
  • Advise Communications on the effective implementation of Brand Expression, including defining creative territories and briefing of third-party agencies. 
  • Consult and collaborate X-functionally with senior stakeholders to ensure holistic end-to-end storytelling.
  • Lead creative execution at key creative milestones and review meetings, aligning feedback with the VP of Brand Expression and your Design first line as well as communicating edits, changes or opportunities to agencies/internal teams with clarity.
  • Seek out new creative resources and partners that can deliver world class results. Give concrete direction for selection of creative partners such as photographers, illustrators, videographers, directors, writers, agencies and freelancers consistent with budget allocation.
  • Identify and prepare talents in the team for career progression within the adidas organization
  • Support Communications with on-time and on-budget completion of initiatives and projects.
  • Contribute to adidas’ creative community – culture and behaviors.
  • On board and brief external design agencies according to Creative Direction
  • Act as a creative leader and thought leader in the realm of creative direction and brand building.
  • Build and lead a highly engaged creative team through the recruitment and professional development of members, including coaching and performance management.
  • Delegation and distribution of projects and budgets to the brand design team.





  • VP Brand Expression
  • Design and Operations First line – Global Brand Expression
  • Label leads
  • Product Marketing teams
  • Brand Communications
  • Retail, CTC
  • External Agencies and Art/Creative Directors
  • External Creative Resources





  • Proven leadership skills
  • Ability to understand business opportunities and find creative ways to solve problems through design
  • Graphic Design, Communication Design, Creative Direction
  • IT skills:  Excel, Word, PowerPoint: advanced /Outlook
  • Design apps: expert
  • Strong visual and verbal skills with the ability to create impactful/exciting visuals
  • Excellent English knowledge and familiarity of additional languages a bonus
  • Passion for adidas and sport culture
  • Passion for creativity and design





  • Under-graduate level Design education or combination thereof
  • Solid education and advanced experience in the creative development of communication tools and brand building
  • At least 10 years experience in Sporting Goods/Fashion Industry or Design on managerial level, in-house or agency experience
  • 5 years personnel management experience
  • Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Design Director - Brand Expression Comms (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Design
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  391448
Date:  Jan 15, 2022