Senior Design Director CMG BU Originals, Basketball & Culture Partnerships (m/f/d)


Senior Director Colour, Materials and Graphics (CMG)


Purpose & Overall Relevance for the Organization:


-Shape, develop, steer and implement the brand’s creative direction extended into Label Originals, Basketball and Partnerships to become design leader in the industry.

-Direct & Lead Color, Materials and Graphics for Creative Direction Label Originals.

-Partner with Creative Direction and Design leadership teams to create a worldclass toolbox and quarterly rollout.



Key Responsibilities:


  • Close cooperation with Label expression and Design leads across label Originals.
  • Establish, maintain, and nurture the creative direction through strategies that can translate consumer research and innovation advances in a visually consistent manner.
  • Identify cultural, lifestyle and design trends in order to influence and shape the future creative direction & innovation platform opportunities. Partner with key stakeholders (TCI, Label Expression) to apply seasonal and long-term trend strategies for implementation into key concepts, product ranges and label planning to build a clear label narrative and increase recognition.
  • Maintain Strategic Plans for Color, Branding, and Visual language in coordination with SVP Creative Direction.
  • Create, Steer, Align, and lead the Color, for the label Originals. Ensure holistic Color, Concepts across the label and in Apparel, Footwear, Accessories.
  • Sign off on overall color strategy for Label Originals.
  • Ensure the right set up of the Color to lead and implement the process.
  • Ensure Color, Material, Trend implementation to be a strong competitive differentiator in the market.
  • Criticize and improve the design and create a new platform for direct reporting lines
  • Represent the design team in collaborations with other departments
  • Secure the appropriate compliance of attributes of our brand identity and their application
  • Be up to date on consumers, cultural trends, sports culture and athletic findings




  • Staff most suitable persons in direct report positions as well as team members on lower levels
  • Set personnel objectives, guidelines and assess the team
  • Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces.
  • Identify and prepare talents in respective Category for career progression within the adidas organization.
  • Cost centre budget responsibility.          


Key contacts:


  • Label Originals Expression
  • BU Creative Direction team
  • Originals, Basketball and Partnerships Design leadership teams


Knowledge, Skills and Abilities:


  • Bachelor’s degree (4 years) from a college/university in the field of Industrial Design or Art / minimum of 10 years of experience in the respective field or an equivalent combination out of education and experience
  • At least 5 years experience of leading Design teams
  • Practical experience in the field of Design, including management experience
  • Comprehensive knowledge in product design with a clear understanding of the athletics market and its culture
  • Practical knowledge in the field of computer design software/systems and MS Office
  • Fluency in English



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Design Director CMG BU Originals, Basketball & Culture Partnerships (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Design
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  385428
Date:  Nov 9, 2021