Senior Director Color, Material, Graphics - Performance (m/f/d)

Purpose & Overall Relevance for the Organisation:

  • Shape, steer, develop & implement the creative direction for CMG for the Adidas Performance Label to become design leader in the industry.
  • Direct & Lead Color Organization across the Performance Label.
  • Partner with Horizontal CD and Innovation teams on advanced material toolbox in dialogue with the color toolbox & quarterly roll out. Direct, Inform, & Implement together across Performance BU’s in collaboration with BU CMG & product design disciplines. 


Key Responsibilities: 

  • Establish, maintain, and nurture the label creative direction through strategies that can translate consumer research and innovation advances in a visually consistent manner. 
  • Drive Adoption of the Global and Label CMG seasonal direction.
  • Identify cultural, sport, lifestyle, & design trends in order to influence & shape the future creative direction & innovation platform opportunities. Partner with key stakeholders (CD Color, TCI, Brand Expression and Innovation) to apply seasonal and long-term trend strategies for implementation into key concepts, franchises,  product ranges, & horizontal brand planning to build a clear brand label narrative, & increase brand recognition. 
  • Maintain Strategic Plans for Color, Branding, and Visual language in coordination with Creative Director & Creative Direction leadership team(s).
  • Create, Steer, Align, and lead Color, for the Performance label. Ensure holistic Color, Concepts across different Business Units, Design Disciplines for Apparel, Footwear, Accessories & horizontal brand moments. 
  • Sign off on overall color strategy for the Performance label with all BU teams, be the first line of governance for off palette requests.
  • Ensure the right set up of the Color team and process to lead & implement a horizontal process for the Performance label.
  • Ensure Color, Graphic, Material, Trend implementation to be a strong competitive differentiator in the market.
  • Direct & Lead Strategic Color/ Graphic /Advanced Material Concepts across all design/horizontal design disciplines in the Performance Label to create merchandising opportunities with consistent visual alignment. Guide/Lead & Orchestrate among key stakeholders in Innovation, Merchandising, & Retail for maximum impact. 
  • Inform, Recognize, and include diverse category business, market, and consumer needs among business functions. 
  • Lead partnership across horizontal and  BU stakeholders to ensure market & distribution opportunities are achieved with success through color, graphic and material excellence. 
  • Establish clear Franchise CMG strategies in partnership with CD and BU teams.
  • Implement early material and critical color testing in partnership with BU CAM leads and development.
  • Implement horizontal brand & key seasonal strategies to achieve sustainability and environmental targets across all categories and BU’s. This includes product excellence and making “more with less” with reduction, clarity, & discipline.
  • Ensure continuous exchange of relevant color information between the business units, co-headquarters (HZA & PDX, SLD) & Creative Centers (CCS, CCT, CCSP). Find more synergies within the ranges & global creative direction culture.
  • Support and enable CMG excellence for Partnerships and Collaborations within the Performance Label.
  • Create clear color direction for SMU and Fast Creation projects in partnership with Global Color team.
  • Collaborate with and give input into the Horizontal CD Color team and seasonal Global Brand process.
  • Develop a succession plan for future leaders between Color, Materials and Graphics teams.
  • Direct and curate visual tools and presentations for Color, Materials, and Graphics inclusive of Trend & Insights. This will be both physical & digital toolboxes seasonally. Enhance a more tangible Creative Direction experience for Creation and Sell in milestones.
  • Lead Seasonal Milestone events together among CMG and Brand Expression, in conjunction with BU category stakeholders to shape, ideate, and curate the final seasonal Performance Label Creative Direction guidelines.
  • Ensure constant collaboration & upskilling across CD & BU CMG lead network. 



Knowledge, Skills and Abilities: 

  • Big picture and visionary thinking
  • Strategic acting
  • Leading through visions and values
  • Develop leaders and manage talents
  • Personal impact
  • Proven track record in Design


Requisite Education and Experience / Minimum Qualifications: 

  • >10 years functional
  • >8 years leadership experience
  • Degree in Design or related field
  • Fluent in English




adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Director Color, Material, Graphics - Performance (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Design
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  365808
Date:  Jan 10, 2022