Senior Director Category Management Basketball

Purpose & Overall Relevance for the Organization:


Develop, drive and deliver the strategic business plan for the Basketball business throughout GCA


He/she will achieve this mission by:

  • Creating & executing GTM plans for the Business Unit Basketball
  • Driving, planning, organizing and implementing creation process end-to-end, from conceptual stages through product life cycles to optimize profit and meet market demands. 


Key Responsibilities:



  • Drive & develop 3-5 year Basketball category plan based on overall adidas SBP process (in collaboration with Global)
  • Provide BU leadership within Basketball category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP
  • Deliver financial expectations set out in the SBP / IBP across all channels and countries
  • Set & monitor GCA pricing corridor for Basketball category range
  • Define & implement GCA country cluster & channels allocation for global allocated products
  • Define Basketball category CI and lead the communication with Global BU to get GCA needs prioritized
  • Deliver powerful, compelling, commercial, viable range/concept selection for GCA to support the overall brand strategy, purpose & direction
  • Define Basketball category MWB and allocation by key concepts with GCA BA
  • Responsible for Basketball category forecast within IBP, all channels
  • Lead all creation needs, validate SMU requests for GCA and leverage CCT & CCS to fulfill GCA needs to support the SBP
  • Create and Own Seasonal Marketing calendar
  • Take responsibility for Sell-through of the Basketball category across GCA, develop performance tracking dashboards and share update with Global BU
  • Approval of country corrective deviation plans – if required



  • Create and Influence strategic category direction for Basketball, proactively set APP & FTW range direction with guidance and alignment from Global BU’s and GCA Brand Director
  • Identify new business opportunities to drive innovation and/or commerciality
  • Show full understanding and drive the product creation process from Product Management to Design
  • Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
  • Prepare a consolidated detailed view of ranges and designs and business related topics - with respective audience in mind - by using relevant structure and content



  • Drive performance and development culture through #MYBEST
  • Drive employee engagement, leading by example
  • Identify and develop high-potential talents, to fuel the team's succession plan
  • Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team
  • Manage allocated Basketball category OPEX & T&E to fulfill business priorities



  • Market P&L for Basketball (NS, Std Margin, Contribution)
  • Sell Out all channels
  • 3-5 year Basketball category plan : achievement of key initiatives
  • Brand & key categories NPS
  • Execution excellence in brand concepts/stories
  • Market share


Key Relationships:

  • Global BU GM Basketball
  • Global BU team
  • GCA Brand Director adidas
  • GCA Brand adidas team: CTC, c/c CTC, Brand Activation, MOPS
  • Demand Planning, SCM, Finance (marketing ROI)
  • Sales (all channels)
  • Creation Center


Knowledge, Skills and Abilities:

  • Ability to develop and implement strategy
  • Proven leadership and management abilities especially in managing a diverse team (incl. remote management)
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs.
  • Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
  • Thorough understanding of Basketball market and passionate about Basketball sports and culture (Climbing, Trail Running, Mountain Biking, Hiking)
  • In-depth knowledge of Basketball products


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Director Category Management Basketball

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  354852
Date:  Nov 27, 2021