Senior Director Category Management - Originals


Drive and provide consumer insights in support of the global commercial agenda while ensuring a relevant product range is created to meet local (North America) market needs. Turn insights into data, then execute a data-based strategic assortment plan against the Originals category vision and KPIs.



Key Accountabilities:


  • Own and deliver the North America GTM strategy against global priorities; lead category management teams to bring the strategy to life
  • Collaborate with CTC and relevant cross functional teams to execute the plan
  • Align with Global on product range build and assortment strategy
  • Prepare the line for go to market excellence, including system, catalogue, and web text maintenance
  • Build assortment plans that provide clear product direction and information to the global product team and supporting departments
  • Develop category initiatives to meet key commercial goals
  • Collaborate in preparing communication concepts for the category
  • Build market/retailer network to maintain trend and product awareness
  • Present ranges internally and externally (to key retailers)
  • Continually monitor and analyze product range and sales results to determine products that maximize profitability/productivity
  • Manage the process with effective communication and action steps to achieve margin, profitability, and acceptable inventory levels
  • Ensure organizational efficiency through motivation, training, and development of direct reports


Knowledge Skills and Abilities:


  • Deep knowledge of the Local/North America consumer market and trends
  • Experience working in the hype space and possess a strong cultural sense, and an eye for aspirational (premium) product
  • Proven ability to translate data into insights and insights into strategy
  • Ability to provide merchandising leadership, including the ability to manage/mentor teams
  • Advanced cross-functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred)
  • Experience leading and managing a diverse team (including remote management)
  • Experience in both market and above market organization preferred
  • Strong presentation, planning, and analytical skills
  • Ability to travel both domestically and internationally as needed


Minimum required education and experience:


  • Deep knowledge of the local market (North America) or in a global role today (required)
  • Proven track record working with complexity in a large, broadly scoped role
  • Deep knowledge of the hype space, strong cultural sense, and eye for aspirational (premium) product
  • 8+ years product marketing in sporting goods or apparel with 5+ years’ progressive management experience
  • Bachelor’s degree required; emphasis in Marketing/Business preferred

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Director Category Management - Originals

Brand:  adidas
Location:  Portland
TEAM:  Marketing & Communications
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  460028
Date:  Aug 6, 2022