Senior Director Corporate Communication Greater China

Purpose & Overall Relevance for the Organization:

The APAC Corporate Communication team manages adidas reputation in APAC internally and externally.   The role is to develop corporate communication strategy across APAC as part of global communication strategy with a special focus on China, the largest adidas market globally and in APAC.


Key Responsibilities:


APAC Corporate Communication


  • Be part of global corporate communications leadership team to input and execute global corporate communication strategy in APAC.
  • Be part of APAC leadership team and trusted advisor to APAC MD and GCA, Japan, Korea and SEAPAC MDs in corporate communication and reputation management.
  • Work closely with global corporate communication team to land global message consistently and effectively in the market.
  • Develop the corporate communication strategy that covers media relations, internal communications and CSR/sustainability communications to support local business to achieve ‘the best sports company in APAC’ mission.
  • Lead and develop one APAC corporate communication team with professional skills and business insights to deliver excellent communication.
  • Build 3C culture in the team.
  • Lead the development of media strategies and key message platforms; prepare senior management for media interviews and opportunities; and work with the media to shape/ influence story coverage.
  • Act as a company spokesperson and respond to media inquiries when necessary
  • Provide professional communication support to local issue/crisis management.
  • Develop and oversee management of the Corporate Communication budget; accountable for executing programs within budget parameters
  • Establish, develop and utilize effective PR measurement tools



  • Communication of company strategy to APAC employees with clarity and simplicity.
  • Develop and execute the internal communication strategy to support company-wide initiatives by using various communication tools and platforms.
  • Lead corporate event management and company-wide employee activities to support leadership communication.
  • Support building company culture by managing all employee activities like sports activities, festival activities and volunteer activities.
  • Provide professional communication support to HR cultural initiatives and change management when needed.



Key Relationships:


  • adidas Global Corporate Communication team
  • adidas APAC Management Team
  • adidas GCA Management Team
  • Brand Newsroom China
  • All adidas China functions, particularly Government Relationship, HR, Strategy and Marketing



  • Media
  • Government agencies
  • Vendors


Knowledge, Skills and Abilities:

  • Strong background in Corporate Communication.
  • Experience in a multi-national company.
  • Excellent communication expertise, both written and verbal (quality, consistency and accuracy)
  • Fluency in English (written and verbal). Fluency in Mandarin a plus.
  • Comprehensive business understanding of topics, processes and structures
  • Strong communication skills
  • High degree of stakeholder orientation and appropriate prioritization
  • Ability to structure, coach, guide, manage and develop a complex team 
  • Thorough understanding of the complexity, interactions and dynamics within an international company
  • Ability to think and act strategically and develop operational plans
  • Positive, “can do” attitude, energy and high levels of stamina.  Interested in sports
  • Must display presence, energy and strong strategic thinking skills
  • Able to balance multiple priorities simultaneously
  • Ability to travel across APAC markets and to global HQ


Requisite Education and Experience / Minimum Qualifications:

  • Minimum 15 years of communication experience including media relations, event organization, corporate communications and issues management
  • At least 5 years of people management experience
  • Experience gained with Youth brand / Consumer Products industry is seen as valuable
  • University degree in communication related field; marketing focus a plus
  • Excellent written, verbal communications and presentation skills in both English and Mandarin


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Director Corporate Communication Greater China

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  249751
Date:  Apr 23, 2021