Senior Director DTC

Purpose & Overall Relevance for the Organization:

To lead and drive sustainable and profitable growth of the Retail channel across Own Retail and Franchise channel in Israel


  • Meeting and exceeding agreed KPI targets for net sales and profitability
  • Leading and inspiring the Market field and retail back office (RBO) teams to meet or exceed commercial goals and KPI’s, and build Brand equity
  • Focusing on the development of a trading and service culture across all DTC along with full responsibility of Buying and Merchandising, Real Estate, Store Development and VM Execution Excellence for all sales channels
  • Defining and continuously developing the franchise business models, taking into account industry benchmarks and Global guidelines
  • Implementing and driving agreed Global retail processes and guidelines for field, RBO and Franchise operations; feeding back cluster needs to the Global Retail for the ongoing development of global processes and as per guidance from EM DTC
  • Developing and executing local retail relevant and specific processes in close cooperation with the Global Retail
    Key Responsibilities:
  • Drive and implement the cluster DTC Strategy, focusing on the 5 P’s: People, Product, Premises, Processes and Profit, to continuously maximise profitability from the store portfolio, whilst ensuring this covers the requirements for each country and in conjunction with key stakeholders, including the Market MD, EM DTC function and Global Retail
  • Manage and control operational expenses in line with the cluster retail budget
  • Make commercial decisions at cluster level by analysing the retail KPI’s and local retail trends and needs
  • Create and drive a high-performance culture across the cluster by setting clear expectations and targets, analysing stores’ performance, holding Retail Operational leads accountable and giving appropriate and prompt feedback
  • Ensure identification and improvement of best practices by own store format and compliance within the cluster retail store portfolio
  • Develop and implement advanced components for enhancing the adidas global retail business model (logistics, IT, reporting, staff deployment planning, training) with the respective functions
  • Support the creation of operational guidelines in close cooperation with the global retail and ensure local implementation
  • Critically look at current processes and relevance for the specific cluster. Actively communicate necessary adaptation to global retail guidelines
  • Define organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement
  • Ensure high employee engagement at every level through effective motivation, coaching, training, development and living our culture by demonstrating 3C’s
  • Lead and direct the real estate portfolio for RBO across Israel  
  • Continuously monitor and improve the Planning, Buying & Distribution process and organization including Franchise business expansion
  • Provide a clear vision and direction to the Retail teams with relevant objectives and KPIs
    Key Relationships:
  • Consumers
  • Cluster Retail Back Office (RBO) team
  • District Managers and Store Managers
  • EM DTC
  • Global Retail
  • Cluster Senior Management team
  • Franchise Manager
  • Cluster brand and trade marketing teams
  • Cluster finance team
    Knowledge, Skills and Abilities:
  • Minimum of 10 - 12 years’ experience in the retail and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background and working across different countries
  • Strong leadership skills [diverse teams incl remote management], with a minimum of 5 years’ experience of leading multi store retail teams
  • Excellent communication skills including impactful presentation skills, influencing and negotiating and change management
  • Advanced numeracy and literacy, with good IT skills (Word, Outlook, Excel, PowerPoint)
  • Geographical mobility
  • Strong analytical skills and attention to detail
  • Structured, organised with an entrepreneurial approach
  • Fluency in English. Hebrew is a plus.
    Requisite Education and Experience / Minimum Qualifications:
  • University degree in business (ideally with marketing and sales focus) or equivalent relevant experience

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Director DTC

Brand:  adidas
Location:  Holon
TEAM:  Retail (Back Office)
Country/Region:  IL
Contract Type:  Full time
Number:  214734