Senior Director Head Office & Strategy (m/f/d) - BU Outdoor

Purpose & Overall Relevance for the Organization

Create, drive and implement a strategic framework for selected BU based on the brand strategy framework. Lead BU project management and milestone preparation.

Key Responsibilities:



  • Create, drive and implement a strategic framework for BU in close alignment with given brand directions and shape the BU strategy (incl. consumer strategy)
  • Contribute to brand Strategy development
  • Co-develop strategy with GM in close alignment with given brand directions
  • Act as facilitator between BUs and functions within Brand, ensuring BU insights and requirements are considered in functional strategies (and vice versa)
  • Lead and steer BU in building strategic business plans
  • Conceptualize and monitor/influence strategic BU projects
  • Provide guidance to BU where needed in implementation
  • Monitor and influence strategic projects after conceptualization
  • Check content alignment of BU collaborations with strategy
  • Feedback and facilitate sharing of best practices or improvement ideas
  • Brief research needs in close alignment with Brand Strategy to Intelligence Hub
  • Lead and manage BU specific project portfolio


Head Office

  • Deliver high quality team and process management for BU Senior Leadership Team
  • Lead the constant improvement and management of a high-end team performance culture 
  • Lead the constant improvement and management of business processes
  • Lead and coordinate horizontal BU topics and projects
  • Support and coordinate horizontal brand topics and projects
  • Support GM with the management of the BU (Teams)
  • Prepare GM for all brand milestones and other internal and external meetings as required
  • Lead the preparation and organization of GM’s presentations and meetings



  • Create, drive and manage SBP for BU specific innovation objectives 
  • Build and lead the BU team, driving SBP related innovation objectives through Future team project initiatives
  • Review innovation landscape and project portfolio connecting to Future and identifying opportunities to incorporate concepts and insights into the BU strategy
  • Bring style and design aesthetic into the Future domain to enhance the consumer connections.  Identify categorical concepts that can fuel growth and development
  • Contribute to the Future View Innovation content and presentation
  • Operate as a contributing member of the Future function senior leadership team



Knowledge, Skills and Abilities

  • Team player, motivated, interested in ‘the new’ and speed
  • Resolute and good problem solver
  • Strong project management skills
  • Strong process and organizational skills
  • Fluent in English
  • Strong market and industry awareness
  • Good interpersonal skills
  • Strong presentation skills
  • Strong conceptual understanding of brand/sub-brand/label building
  • Having an innovation mindset and understanding the conditions to promote and support this within the team
  • Demonstrate strategic visioning and big picture capability, showing an openness to look at problem solving differently and making connections where they might not exist


Requisite Education and Experience / Minimum Qualifications

  • University degree in business/marketing (Master or MBA preferred)
  • Proven experience in cross-functional and collaborative working (matrix organization)
  • Functional: 12+ years of relevant work experience in marketing/brand (experience in finance is a plus)
  • Proven track record across various functions, divisions or sub-labels 3+ years respectively
  • At least 7 years leadership of diverse and global teams in a matrix organization

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Director Head Office & Strategy (m/f/d) - BU Outdoor

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Strategy
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  466055
Date:  Aug 9, 2022