Senior Director Digital IT

Purpose & Overall Relevance for the Organization:

The active management of products or services throughout their lifecycle (inception through to retirement) in order to address market opportunities and customer/user needs and generate the greatest possible value for the business. The adoption and adaptation of product development models based on the context of the work and selecting appropriately from predictive (plan-driven) approaches or adaptive (iterative/agile) approaches.


Key Responsibilities:



  • Manages the innovation pipeline and executes innovation processes.
  • Develops, evolves and adapts innovation tools, processes and infrastructures to drive the process of innovation.
  • Identifies resources and capabilities needed to support innovation.
  • Encourages and motivates innovation communities, teams and individuals to share creative ideas and learn from failures.
  • Manages and facilitates the communication and open flow of creative ideas between interested parties and the set-up of innovation networks and communities.



  • Builds on and refines appropriate outline ideas for the evaluation, development, demonstration and implementation of research.
  • Contributes to research goals and funding proposals.
  • Collects and analyses qualitative and quantitative data as required.
  • Creates research reports to communicate research methodology, findings and conclusions.
  • Presents papers at conferences, contribute significant sections of material of publication quality, and presents reports to clients.
  • Contributes to research plans and identifies appropriate opportunities for publication and dissemination of research findings.
  • Makes an active contribution to research communities.


Portfolio, program and project support

  • Takes responsibility for the provision of portfolio, program and project support.
  • Advises on the available standards, procedures, methods, tools and techniques.
  • Evaluates project and/or program performance and recommends changes where necessary.
  • Contributes to reviews and audits of project and program management to ensure conformance to standards.


Business analysis

  • Takes responsibility for investigative work to determine business requirements and specify effective business processes, through improvements in information systems, information management, practices, procedures, and organization change.
  • Selects, adopts and adapts appropriate business analysis methods, tools and techniques; selecting appropriately from predictive (plan-driven) approaches or adaptive (iterative/agile) approaches.
  • Collaborates with stakeholders at all levels, in the conduct of investigations for strategy studies, business requirements specifications and feasibility studies.
  • Prepares business cases which define potential benefits, options for achieving these benefits through development of new or changed processes, and associated business risks.


Requirements definition and management

  • Plans and drives scoping, requirements definition and prioritization activities for large, complex initiatives.
  • Selects, adopts and adapts appropriate requirements definition and management methods, tools and techniques selecting appropriately from predictive (plan-driven) approaches or adaptive (iterative/agile) approaches.
  • Obtains input from, and formal agreement to, requirements from a diverse range of stakeholders.
  • Negotiates with stakeholders to manage competing priorities and conflicts.
  • Establishes requirements baselines.
  • Ensures changes to requirements are investigated and managed.
  • Contributes to the development of organizational methods and standards.


Release and deployment

  • Leads the assessment, analysis, planning and design of release packages, including assessment of risk.
  • Liaises with business and IT partners on release scheduling and communication of progress.
  • Conducts post release reviews.
  • Ensures release processes and procedures are applied and that releases can be rolled back as needed.
  • Identifies, evaluates and manages the adoption of appropriate release and deployment tools, techniques and processes (including automation).


Relationship management

  • Identifies the communications and relationship needs of stakeholder groups.
  • Translates communications/stakeholder engagement strategies into specific activities and deliverables.
  • Facilitates open communication and discussion between stakeholders, acting as a single point of contact by developing, maintaining and working to stakeholder engagement strategies and plans. 
  • Provides informed feedback to assess and promote understanding.
  • Facilitates business decision-making processes.
  • Captures and disseminates technical and business information.


Product management

  • Creates the product lifecycle management framework for internal and external customers and users.
  • Champions the importance and value of product management principles and appropriate product development models whether predictive (plan-driven) approaches or more adaptive (iterative/agile) approaches.
  • Aligns the product management objectives with business objectives, and authorizes the selection and planning of all product management activities.
  • Initiates creation of new products.
  • Oversees the organization’s suite of products and accountable for delivery of customer value and/or user satisfaction over time.
  • Identifies how new products may create new opportunities and how to adapt existing products to create new opportunities.


People Management / Resource Management

  • Responsible for salary reviews, recruitment, selection, assessment, on-boarding and transitioning of resources.
  • Manages the effective implementation of resource planning, recruitment, selection, assessment, on-boarding and transitioning of resources. 
  • Advises on standards, methods and tools for resource management.
  • Ensures compliance with relevant statutory or external regulations and codes of good practice.
  • Contributes to the development of resource management policies, standards and guidelines and to audits and assessment of resource management processes.
  • Ensures appropriate leadership skills are present at every level through creating a motivational and supportive work environment in which employees are coached, trained and provided with career opportunities through development
  • Allocates the different work to the respective employees considering experience, complexity, workload and organizational efficiency
  • Continuously monitors and evaluates team workload and organizational efficiency with the support of IT systems, data and analysis and team feedback and makes appropriate changes to meet business needs.
  • Provides team members/direct reports with clear direction and targets that are aligned with business needs and GIT objectives


Key Relationships:

  • Global IT
  • Respective business function (GOPS, Finance, HR, Brand Marketing, Wholesale/Retail)
  • HR Management
  • Controlling


Requisite Education and Experience / Minimum Qualifications:

  • Four-year college or university degree with focus on Business Administration or IT or related areas, or equivalent combination of education and experience
  • Proficient spoken and written command of English 
  • At least 15-year experience in IT
  • 12 years of experience in relevant area
  • 10 years of experience in team management including professional grade
  • Living or working outside home market
  • Lead local market/function projects and


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Director Digital IT

Brand:  adidas
Location:  Shanghai
TEAM:  Information Technology
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  290148
Date:  May 2, 2021