Senior Director Strategy - Sports BU (m/f/d)


The adidas Sports Business Units and Core are home to the authenticators of the brand.  


Football, Running & Training reside in the BU (business unit) along with or ‘Core’ offering, allowing consumers to choose the price point and function that suits their needs. Both areas are responsible for the conception and delivery of the footwear and apparel programme, creating consistency in global ranging from ‘hero to halo’ / ‘better to best’ across all price points for their respective consumer.


The role will support the GM and the leadership of the Sports BU’s and Core in the execution of the new global strategy. Working with local, regional and global leadership, you’ll play a critical role in its execution, keeping stakeholders abreast of their progress, changes and manage milestone maps ensuring the projects successful delivery.



What’s involved?

  • Create, drive and implement a strategic framework for BU in close alignment with given brand directions and shape the BU strategy (incl. consumer strategy)
  • Act as facilitator between BUs and functions (including supply chain, product development, digital and sales) within the broader organisation, ensuring BU insights and requirements are considered in functional strategies (and vice versa)
  • Deliver high quality team and process management for BU Senior Leadership Team
  • Lead the constant improvement and management of a high-end team performance culture 


What are we looking for?

  • Having an innovation mindset and understanding the conditions to promote and support this within the team
  • Demonstrate strategic visioning and big picture capability, showing an openness to look at problem solving differently and making connections where they might not exist
  • Resolute and good problem solver
  • Strong project management skills
  • Strong process and organizational skills


Experience required:

  • University degree in business/marketing (Master or MBA preferred)
  • Proven experience in cross-functional and collaborative working (matrix organization)
  • Functional: 8+ years of relevant work experience in marketing/brand (experience in finance is a plus)

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Director Strategy - Sports BU (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Strategy
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  232368