Senior Director - Brand Sustainability

adidas has proud history in sustainability and our priorities for 2020 include water usage, material & process innovation and energy conservation. After producing five million pairs of shoes in 2018 that contained recycled ocean plastic, Parley is not just a bumper sticker for us - It's a commitment and a call to action for a better world.


We're looking for someone to shape the strategy, content and communication plan for our sustainability initiatives across the globe. Working for the world's leading sports brand in partnership with the world's leading innovators, this is a chance to be part of the solution.


You'll be an experienced communications professional with experience of leading internal collaboration in a matrix environment, ideally within a corporate or comparable business. Passionate about strategy and execution, you'll be comfortable presenting to senior leaders, external audiences and be pragmatic, tenacious and care deeply about the topics this role covers.


Key responsibilities


  • Responsible for creating and leading brand Sustainability topics horizontally across adidas. Leadership of brand sustainability topics includes, but is not limited to, the following:
    • Creating adidas’ brand sustainability strategies together with relevant stakeholders
    • Own the plan for how sustainability becomes consumer facing for adidas including the overarching implementation into the business through innovation, product, narrative, comms and messaging, tools, digital, social media, event activations, speaking engagements and ad campaigns.
  • Create leadership briefs for the organisations Business Units (BU’s), Future Innovation, Creative Direction, Brand Design, Brand Communications, the Key City teams and retail to create the plans, products, tools and activations that will bring the strategy to life in a way that is consumer relevant, compelling and simple


  • Champion integration of sustainability in all relevant key brand initiatives with senior management and at board level


  • Ensure brand sustainability strategy is adopted and executed within all functions and BU’s


  • Act as the external spokesperson and representative for the brand sustainability strategy for brands’ sustainable product initiatives and for related consumer concepts


  • Initiate & lead efforts cross-functionally across marketing and sales teams to discover best practice and ensure a growing execution of consumer activations & events linked to environmental and social topics


  • Embed sustainability into all our brand image activities such as global run bases / the adidas Creator Farm
  • Orchestrate sustainability functions across the company to ensure synergy of consumer facing strategy in Brand with sustainability strategy in operations and purpose.


Behavioural Attributes


  • Demonstrates excellent collaboration skills including the ability to set clear goals, involve others in decision making and building productive relationships


  • Demonstrates a very high level of confidence by setting high expectations for personal and team performance, the self-awareness and desire to learn and grow as a leader and the ability inspire and empower others to deliver and contribute


  • Constantly seeks new and innovative solutions, creates an environment that fosters creativity and risk taking and has the ability to turn ideas into actions



Experience required


  • Minimum of 12 years-experience working in a business field connected to sustainability


  • Experience working of working within a matrix organisation with proven experience of driving strategic vision, implementation and evaluation


  • Strong stakeholder management and stakeholder engagement experience including influencing senior leaders, both external and external


  • Demonstrated ability contributing towards the development of and driving global initiatives as well as embedding them at the functional/market level


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Director - Brand Sustainability

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Strategy
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  217528