Senior Key Account Manager

Purpose & Overall Relevance for the Organization:

To drive profitable and sustainable market & category share growth with a Global Key Account in Asia whilst respecting the image of the adidas Group brands.


Key Responsibilities:


  • Single point of contact for Footlocker Asia in APAC
  • Net sales of assigned key account(s) and all categories within
  • Orderbook management
  • Forecasting
  • Sell-Ins for adidas & Reebok for the entire Footlocker Asia business across all countries in which they are present
  • Strategic Account planning and category development
  • Ensuring transparency & communication with all key stakeholders across the relevant country clusters where Footlocker are present
  • Cost center budget and sales working budget
  • Management of account payables and receivables

Key Tasks:


  • To represent the assigned account(s) internally as an ambassador towards all functions and vice versa to manage all interfaces.
  • To understand the assigned accounts and categories and ensure this is captured in a Key Account Plan which is continually maintained & developed
  • To ensure product gaps and needs for FTL Asia are flagged to brand teams, and consolidated with other countries/regions to provide inputs into the key GTM milestones
  • To develop and propose the account strategies, formalize them by Strategic Account Plans and get sign off by the direct superior.
  • To sell in adidas & Reebok for Footlocker Asia and agree on sell out support (formalized by Account Marketing Plans).
  • To support the new store roll-out across Asia and ensure our brands have the best possible representation in store
  • To monitor sell out and the order book continuously and ensure reliable and cost efficient supply for the account.
  • To support negotiation and enforcement of adidas trade terms.




  • To measure progress on own KPIs.
  • Ensure all required reporting and tracking is undertaken
  • To monitor and report on customers and competitors activities and propose/initiate/take actions.
  • To provide realistic plans and forecasts on customer performance.
  • To ensure customer compliance with agreements.


Key Relationships:


  • Global key account hub in Singapore
  • Global/SEA/PAC/GCA/SK/APAC key FTL stakeholders
  • Account Marketing, Range Management, Customer Service, Supply Chain

Knowledge Skills and Abilities:


  • Industry - Ideally in apparel/fashion/footwear or FMCG.
  • Exposure - Sports, marketing, account marketing.
  • Leadership - > 2 years’ experience.
  • Functional - > 4 years sales as KAM or in the Field.

Requisite Education and Experience / Minimum Qualifications:

  • University degree, ideally in business with marketing and sales focus.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Key Account Manager

Brand:  adidas
Location:  Singapore
TEAM:  Sales
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  273368
Date:  Dec 29, 2020