Senior Manager, Brand Communications APAC (Originals/NEO)

Purpose & Overall Relevance for the Organization:

  • The mission of the role is to build the adidas brand as the best sports brand in APAC through maximizing innovative and inspirational brand exposure. He/she will achieve this mission by:
  • Lead category brand comm deliverables for APAC GTM milestones
  • Lead key campaign planning and creation of campaign content toolkit for APAC
  • Interface with global, country & clusters and APAC cross-functional teams

Key Responsibilities:

  • APAC brand comm deliverables for Go-To-Marketing milestones
  • Lead and manage APAC category calendar development, and provide input to APAC planning team for horizontal calendar development
  • Develop category handover tool to support successful sell in, including guidance on key seasonal stories, sell in plan for key campaigns, sell in tool development, APAC sign off show…etc.
  • Collect and provide solution for country & clusters’ feedback and needs on category calendar and toolkits
  • Key campaign planning and tool creation
  • Lead marketing activation plan for APAC key campaigns through close work with country & clusters
  • Lead the creation of campaign content toolkit for APAC, including local campaigns for APAC
  • Monitor smooth handover campaign toolkit to country cluster Brand Communication teams for execution
  • Allocate and manage APAC above market production marketing budget 


Interface with global, country & clusters and APAC cross-function teams

  • Lead the interaction with global BU teams as the key point of contact for all marketing campaign development, tool creation and seasonal category calendar.
  • Lead the interaction with APAC BU & CtC to determine the key seasonal outfits for campaigns
  • Lead the interaction with country & cluster brand communication team for category calendar development, key campaign planning and tool kit creation

Knowledge, Skills and Abilities:

  • Manage Business (Processes and Projects)
  • Result Orientation
  • Ability to lead and Influence Others
  • Planning and organizing
  • Strategic Acting
  • Conceptual understanding of marketing as brand building tool
  • A passion for and an understanding of the category along with the desire to translate the passion into building the adidas brand in the region
  • Strong team player
  • Very high level of integrity
  • Communication skills, relationship management and empathy
  • Negotiation skills
  • Excellent creative/design/ art direction sense
  • Ability to multi-task and attention to detail
  • Ability to take calculated risks

Requisite Education and Experience / Minimum Qualifications:

  • Minimum of 8 years’ experience in the advertising or communication dept. with an international brand
  • Previous experience in advertising, PR, and Creative Services in APAC, Previous experience with media in APAC
  • Knowledgeable about APAC fashion and international sports/or fashion, lifestyle industry. An interest and desire to participate in and learn about sports i.e. a sports enthusiast
  • Excellent presentation and organizational skills
  • Exposure – Sports, brand/category marketing, trade marketing
  • Relevant APAC marketing experience, preferred
  • University Degree or above. Preferably in a marketing or communications related discipline.
  • Fluent in English (written and spoken).

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, Brand Communications APAC (Originals/NEO)

Brand:  adidas
Location:  Singapore
TEAM:  Marketing & Communications
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  291748
Date:  Jan 13, 2021