Senior Manager, Business Development

Purpose & Overall Relevance for the Organization:
To support profitable and sustainable market share growth for all brands (adidas & Reebok) in Asia Pacific - Korea through (a) providing strategic insights/decision supporting analysis through internal/external data synthesis (b) project/change management of business processes (c) supporting strategic business planning


Key Responsibilities: 

Market Intelligence 

  • Monitor market/consumer trends via variety of sources – build into updates for country/region leaderships reporting and strategic business planning initiatives
  • Manage 3rd party research services providing regular market & brand share updates or ad-hoc research projects
  • Active engagement with leadership and business teams in digesting market intelligence & data analytics into business decision making
  • Strong contributor to business simulations, market size estimate, brand share projection .. etc as market intelligence analyst  


Project Management / Support / Communications

  • Coordinate and manage prioritization processes across markets/functions for each initiative implementation
  • Provides project administration support to ensure documentation, supporting materials, and project plans are updated and readily available for project teams and senior leaders
  • Facilitate internal and external meetings when necessary
  • Consolidate and analyze data collected from project information, compare results with baseline and communicate status to Korea SLT
  • Provide Korea SLT, APAC PMO and HQ with regular updates on project implementation progress through maintenance and development of project status reports.


Change management

  • Support Korea SLT team in change management process following all major project implementation.
  • Support function leaders to build change management plans and monitor progress.
  • Communicate risks, escalate decision points and obtain required strategic direction from Korea SLT team



  • Delivery of regular/ad-hoc business analytics on time in full.
  • Work-stream(s), Initiative(s) achievement – Time to Completion, Resource Utilisation 
  • Contribution to the development of the overall business strategy and organisational set up
  • Qualitative feedback from Leads, Sponsors and Global Interfaces on overall project leadership, communications, problem solving, strategic influence


Key Relationships: 

  • Executive team of adidas Korea
  • Market Sales Directors (and Sales Management Team)
  • Market Brand Directors (and Brand Management Team)
  • Asia Pacific PMO team
  • Asia Pacific work stream leads
  • Global Sales Strategy and Business Development team
  • Global Consumer Insights


Requisite Education and Experience / Minimum Qualifications: 

  • University degree or above (MBA or other business-related qualification preferred)
  • 8~10 years of general business experience in; consumer goods/services industry or consulting/research firms with experience in cross functional/market organization level project management e.g.
  • Consumer/market research projects & services; primary/secondary
  • Initiatives/project tracking (e.g. knowledge of utilizing tracking tools)
  • Data analytics & reporting of large/variety of data set into clear storyline
  • Passion for sport/sporting goods industry
  • Fluency in both written and spoken English


Knowledge/Skills and Abilities: 

  • Project and change management experience for business processes
  • Market & Consumer research projects of primary/secondary & analytics
  • Consumer goods, retailing brand/companies business value drivers & business operations
  • Data analytics in both soft and hard skills
  • Communication & influential skills of delivering new insights/changes and driving adoption
  • On time in full delivery mindset & owner mentality in driving projects

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, Business Development

Brand:  adidas
Location:  Seoul
TEAM:  Strategy
State:  11
Country/Region:  KR
Contract Type:  Full time
Number:  360989
Date:  Aug 26, 2021