Senior Manager, Category Management, Hype & Energy, APAC

Purpose & Overall Relevance for the Organization:

  • Responsible for executing APAC short and mid-term objectives for the respective category, responsible for delivering across all KPIs
  • Collaborate with global counterparts to identify opportunities across APAC, while implementing global strategies in a locally relevant way, considering consumer needs and distribution channels


Key Responsibilities:

  • Develop the strategy for the business from brief through range launch for assigned category
  • Define the category range by country cluster and by channels within guidelines
  • Define APAC country cluster & channels allocation
  • Perform Category analysis including business tracking, sell-thru, forecasting, etc…
  • Act as APAC category interface between Global, APAC and country cluster, looking after business opportunities, commercial input process, SMU’s, performance results, market trends & insights
  • Understands and build APAC market/retailer network to maintain trend and product awareness
  • Support Brand Communication partners to implement activation plans to drive authentic stories
  • Support major product launches and presentations providing necessary sales support to ensure an effective sell-in launch process
  • Provide a suitable framework for the performance management of the team, coaching and developing junior team members to meet requirements of their role


Knowledge, Skills and Abilities:

  • High professional maturity
  • Highly collaborative with strong communication skills
  • High influencing skills and ability to make fact-based decisions
  • Strong analytical skills
  • Structured, organized and process-orientated
  • Preferably with Cross functional marketing knowledge and market experience
  • Consumer-focused with product experience with an understanding of balancing brand and commercial
  • Understanding of Asian markets, consumers, accounts, environment and commercial needs


Requisite Education and Experience / Minimum Qualifications:

  • Min of 4-6 years of experience in range management. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales/Marketing
  • Sporting goods or Fashion industry experience required
  • Fluent in English
  • Has lived and worked in different cultures or has substantial experience working in regional teams
  • Strong Computer Skills across MS Office
  • Passion for sports and belief that through sports we have the power to change lives
  • Willingness to travel

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, Category Management, Hype & Energy, APAC

Brand:  adidas
Location:  Singapore
TEAM:  Marketing & Communications
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  461436
Date:  Jun 17, 2022