Senior Manager, Concept Development (Global Consumer Experience Hub - Americas)


Purpose & Overall Relevance for the Organization:


Manage Consumer Experience Global Concept adaptations & iterations for the Americas and Market specific Concept Development in close collaboration with the Market and Country teams to ensure the brand adidas consumer experience in the region reflects the consumer and market distribution needs following a global guidance towards a consumer centric brand experience for all physical retail touchpoints across all channels (Own Retail, Franchising and Wholesale).


This role is responsible for managing and supporting the Market team with flawless execution of concepts & formats (hyper-localization), according to our Creative/Brand leadership & principles, resulting in world class consumer experience.


Key Responsibilities:


  • Manage and guide retail agencies for concept development adaptations & iterations specific for the Americas, including required principles and guidelines.
  • Partner and support the market roll-out relevant teams to create clear requirements and development of guidelines, structure and positioning for markets to execute concepts whilst ensuring continued alignment to brand objectives and positioning (following defined global/local framework and operating model)
  • Manage design input for concept adaptations & iterations is captured from the Market, based on defined development pre-requisites and align back with the market on final outcome, following defined interaction model between market, HUB and Global.
  • Monitor the retail industry (brick and mortar, wholesale and digital) for best practices to understand the trends and conceptualize new methods or processes whenever required. Manage monitoring methodology aligned with market, HUB and Global stakeholders.
  • Manage industry leading innovations in retail design and ensure commerciality of concept adaptations & iterations in line with Market expectations and Brand aspirations.
  • Collaborate with all HUB teams and global brand design team in Portland and globally whenever required.
  • Manage own objectives & priorities and ensure training to market place including a communication loop for implementation learning and further enhancements.
  • Manage own projects and tasks requiring in depth knowledge and judgment within design concepts and ensure alignment between HUB team and Market team. This alignment should also be ensured globally whenever required.
  • Self-initiate assignments with emphasis on strategic, commercial and tactical focus
  • Any additional projects or tasks defined by the line manager


Key Relationships:


  • Global Consumer Experience teams
  • Global Brand Design
  • Business Units
  • Brand Marketing BU’s and Brand Communications teams
  • Sales Strategy & Excellence
  • Market Store Development. VM & ISC, Marketing, Sales , HR, IT, Finance, DBC
  • External Agencies


Knowledge, Skills and Abilities:


  • Deep knowledge in specialised store design, plus broad knowledge of other retail and brand areas
  • Strong organisation skills and flexibility.
  • Proven track record in retail concept design development and implementation.
  • Interest in technical & design innovations.
  • English fluent: verbal, written & spoken. Another language is an advantage.
  • IT: Microsoft Office, Microsoft Projects advanced. CAD And rendering programs are an advantage


Requisite Education and Experience / Minimum Qualifications:


  • Business or  Design Degree (Architecture – Interior Design –  Industrial design ) or equivalent qualification as carpenter, interior decorator or similar
  • 6-10 years relevant experience in retail development and design including fashion retailing.
  • 2+ years working with Global markets or 2+ years working in a relevant adidas market.
  • 2+ years management experience.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, Concept Development (Global Consumer Experience Hub - Americas)

Brand:  adidas
Location:  Portland
TEAM:  Retail (Back Office)
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  267928