Senior Manager, Concept-To-Consumer Analytics APAC

Purpose & Overall Relevance for the Organization:


  • DRIVE data analytics for APAC Cooncept-To-Consumer (CTC) function , leverage data intelligence to provide insights for the team


Key Responsibilities:


  • Lead Data Intelligence for CTC, collecting data and converting into business relevant information and comprehending the data and the information
  • Represent CTC team users in all systems meetings and enhancements and be the CTC counterpart for APAC Digital and Analytics (DNA) team
  • Create and Compile Competitive landscape intelligence
  • Stream Line systems and language to create horizontal harmony when analyzing the business (ie: store definitions, item definitions, reporting)
  • Lead in standardizing all reports throughout APAC in partnership with BI and MOP teams
  • Check assortment compliance in all C/C for Mono (comparison of AP vs actual buy)
  • Always challenge and push to come up with better processes and reporting tools for CTC teams
  • Manages APAC attributes Mapping (for all analysis and reports)
  • Tracks, analyzes and reports country/cluster range overlap
  • Create gap assessment at each key GTM milestone and communicate to all cross functional teams for next action plans
  • Develop sell-out data for Monobrand stores & eCom to be reviewed with RA and AP
  • Review weekly/ monthly sell out results for all categories
  • Compile, review and understand the data to make next evolution of the improvements
    • adoption rate btw RA and actual 
    • SI/ST by country and channel
    • SI/ST for mono at the store cluster level and zone into biggest ROI opportunities in Net sales
    • SI/ST for store cluster based on capacity
    • SMU productivity
  • Drive performance and development culture through #MYBEST
  • Drive employee engagement, leading by example



  • Delivery of related initiatives and modules on-time and with high quality
  • Development of strong rapport with key stakeholders
  • Relevance of analysis, reporting and tools to business priority needs
  • User feedback on analysis, reporting and tools


Key Relationships:

  • APAC CTC RA team
  • APAC CTC AP team
  • APAC CTC FO Planning team
  • Country CTC team
  • APAC BU team
  • Global CTC teams
  • Global BUs



Knowledge, Skills and Abilities:

  • Ability to develop and implement strategy
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Advanced statistical methods and analytic techniques – experience with and expertise in:
    • Large dataset manipulation and data mining
    • Statistical analysis in business context: regression, predictive modeling, segmentation/cluster analysis, conjoint analysis etc.
  • Solid business sense and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis


Requisite Education and Experience / Minimum Qualifications:

  • 5-8 years of general business experience – including extensive experience in a data analytics function. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Previous experience in managing a global matrix organization preferred
  • Sporting goods industry experience preferred
  • Fluent in English

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, Concept-To-Consumer Analytics APAC

Brand:  adidas
Location:  Singapore
TEAM:  Marketing & Communications
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  299628
Date:  Feb 22, 2021