Senior Manager, Concept to Consumer/Marketing Operations/Product Development, aGolf

Purpose & Overall Relevance for the Organization:  


Overall, drive adidas Golf business growth by managing CTC and Mops as well as managing Apparel range 

  • Drive adidas Golf business by strategic business plan set up  and adidas Golf product range management for all category (APP,FTWR, ACC)
  • Lead and Drive efficient ranging and increasing profitability
  • Lead and develop local GTM plan with Marketing team to meet local needs in cooperation with Sales team. 
  • Input Local needs to the regional team, Global CTC and CCT team for Apparel
  • with particular regards to business opportunities and trends etc.
  • Lead Product segmentation by channel/account by keen understanding of the market dynamics and key consumer segments in order to maximize adidas Golf business.
  • Support local sales teams to achieve successful sell in meeting 
  • Local development management such as Home shopping and Mart Socks
  • Sample management: Pre-Sell, Pre order and SMS Sample order  and seasonal consultation and Sample registration to the system  

Key Responsibilities:

Drive adidas Golf business in Korea market by managing adidas Golf product Range and developing strategy business plan for all category (APP,FTWR,ACC)

  • Manage and develop aG product strategic business plan (SBP) to achieve the goal
  • as well as to build adidas Golf brand
  • Lead and manage the product segemention strategy for all categoy (APP,FTWR, ACC) by channel and by account in cooperation with sales team to maximize the business opportunity
  • Manage to explore new business opportunity with sales teams for all categoy by channel
  • Manage Local specific needs and SMU briefs into the regional team / Global CTC team and CCT team for apparel /acc 
  • Follow up Monthly RFC/OTB meeting and initiate product plan to achieve the goal 

Lead and develop local GTM plan with Marketing team to meet local needs in cooperation with Sales team. 

  • Drive and focus on Key highlight products and GTM plan with Brand Marketing team, Sales team to maximize the business as well as strongly build adidas Golf brand in the market.


Apparel Product Management  (CTC apparel)

  • Develop apparel Commercial Input to Global CTC team and Regional team and co-work with CCA team to input Market needs, trends and business opportunity

-Local market trends, Business opportunity, strategy input
-Apparel range structures set up, RRP, Target FOB set up
-Korea SMU input   

  • Driving efficient ranging and profitability improvement by managing standard & go-in margin, SKU count, product efficiency, drop rate for apparel
  • Set up the optimized Apparel product segementation strategy to maximize business opportunity  by channel
  • Set up the seasonal highlight products with marketing team to strongly drive apparel business  
  • Apparel Sell thru analysis to develop market relevant products for the next season

Marketing Operation mangement (Mops)

  • GTM Timeline Set up : GTM timeline set up which is aligned with Region and Global as well as internal timeline

-Sales Kick off meeting with sales team to deliever Key concept 
-Handover GTM plan to sales team 
-Have alignment/committement meeting with Sales team to achieve target
-Handover Final Rang plan and final GTM plan to sales team 

  • Sell in support :  adiPortal and Catelogue support for sell in
  • Sample management

-Sample master registeration & upload
-Sample Hangtage Purchase order (PO)
-Sample inbound / outbound management & communication with DC (warehouse)


Local development management & License business support 
(By 2021, Homeshopping business From 2022, License business support)

  • Homeshopping /Local Mart Socks management (by 2021)
  • License business support : Global team communication to set up brand guideline for Product line approval of License business support and Deliver this guideline to Licenser business vendor.

Key Relationships:

  • Brand Marketing & Sales divisions (Retail & Whole sales)
  • Sports marketing, Finance, Legal & Compliance.
  • Global Product Team and CCT product team and ASIA Regional team


Knowledge Skills and Abilities:

  • Excellent knowledge of products and business, sourcing and brand marketing
  • Manage business (Processes and Projects)
  • Customer oriented, approachable, strong interpersonal and communication skill
  • Manage and develop people
  • Influencing others
  • Ability to define problems, collect data, draw valid conclusions regarding production.
  • Provide a framework for performance
  • Planning and organizing
  • Understanding the market status in sports industry
  • MS-Office skills

Requisite Education and Experience / Minimum Qualifications:

  • University degree or equivalent
  • At least 10 years of job experience in sports industry
  • Fluent Korean and English (written & oral)


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, Concept to Consumer/Marketing Operations/Product Development, aGolf

Brand:  adidas
Location:  Seoul
TEAM:  Product Development
State:  11
Country/Region:  KR
Contract Type:  Full time
Number:  311768
Date:  Mar 26, 2021