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Senior Manager, Consumer Experience, eCommerce

Purpose & Overall Relevance for the Organization   

  • Drive traffic & conversion in all official online store (eCommerce, eTail) and eMarketplaces sales through providing consumer centric interface and experience, high quality traffic, enhanced conversion rate and strong initiative on sales promotions. Responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions for future consumer experiences and related demand and site development.  

 

Key Responsibilities 

  • Lead the consumer experience team to drive traffic to accelerate eCom revenue growth via our eCom Channels both Acquisition Channels (SEO and paid media – paid search, display, paid social, affiliate marketing) and Retention Channels (CRM – lifecycle programs and consumer engagement/loyalty)  
  • Work with cross-functional departments to ensure flawless execution and seamless connection plans brand, CTC, DTC, eCom, Sales, Customer Service, etc
  • Develop both seasonal and annual holistic and integrated performance media strategy acting as key point of contact for global media team and 3rd party agencies
  • Develop on-site hard launch and sales promotions aligned with eCom and Brand teams and provide guidelines to design agency and review the final creative
  • Create the customer relation activation (e.g. eDM, SNS) with CRM team to communicate with members and analyse data, campaign result review including key learning
  • Lead site enhancement and A/B roadmap with a focus on optimizing the consumer journey and streamlining path to purchase and work closely with eCommerce operation to implement data driven changes
  • Plan and improve official online sales channel presentation of main page, category, product page headers and pictorial photo shooting for consumer experience
  • Be on top of market insights, data and industry trends and drive improvements and enhancements to official online store (eCommerce, eTail) and eMarketplaces sites that support business goals
  • Execute assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc.
  • Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility
  •  Manage agencies, MWB & KPI’s planning and tracking

 

Key Relationships 
Internal 

  • Brand Marketing
  • Finance
  • Consumer Direct Merchandising
  • eCom Operation & Sales
  • CRM

External 

  • Digital media
  • Design agency
  • Operation agency
  • Media agency
  • Web analytic agency

 

Knowledge Skills and Abilities 

  • Excellent Excel, Powerpoint, MS word skill
  • Excellent Writen and spoken English 
  • Profound knowledge over digital marketing and web analytics
  • Communication skill with internal and external stakeholders
  • Relationship management  specially for agency and partners
  • Excellent planning & organization competencies 
  • Innovative thinker
  • Challenges the status quo while understanding the value in the fundamentals


Requisite Education and Experience / Minimum Qualifications 

  • University degree or above
  • At least 6 years of work experience in eCommerce performance media and total at least 10 years of working experience in digital marketing, social media and web analytics
  • Proven experience in media management agency management, planning, briefing, buying, delivery and analysis

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, Consumer Experience, eCommerce

Brand:  adidas
Location:  Seoul
TEAM:  Marketing & Communications
State:  11
Country/Region:  KR
Contract Type:  Full time
Number:  294288
Date:  Feb 23, 2021