Senior Manager, Corporate Communication GCA

Senior Manager Corporate Communication GCA



Department:                                                   Corporate Communication

Direct Reporting Line:                                   VP, Corp Communication & CSR, GCA    

Indirect/secondary reporting line:               

Subsidiary/country:                                       Shanghai, China

Location:                                                        Shanghai

GSMS Grade:                                                   M3

Number of Personnel Managed:                   1-2

Cost Center/Budget and/or Revenue Responsibility: Yes



Purpose & Overall Relevance for the Organization:

The GCA Corporate Communication & CSR team manages adidas reputation in great China internally and externally.  The Director is to develop and execute corporate external communications and media strategy in GCA to support the reputation protecting and promoting.


Key Responsibilities:


  • Lead the development of corp comm external strategies and key message house
  • Identify positive story telling opportunities and prepare senior management ( MD and MD-1 level) for approved external speech and media interview
  • lead media database building and media/KOL relations management, to shape/ influence story coverage.
  • Manage external adidas social media account.
  • Review all external contents to ensure consistency
  • Support on local issue/crisis management from media side.



Key Relationships:


  • adidas Global Corporate Communication team
  • adidas GCA Management Team
  • All adidas China functions, particularly Government Relationship, HR, Strategy and Marketing and newsroom.



  • Media
  • Agencies
  • Vendors


Knowledge, Skills and Abilities:

  • Comprehensive business understanding of topics, processes and structures
  • Excellent communication expertise, both written and verbal (quality, consistency, fast and accuracy)
  • Strong media relation with the focus on state-owned media and industry media
  • Ability to think and act strategically and develop operational plans
  • Positive, “can do” attitude, energy and high levels of stamina. 
  • Interested in sports
  • Able to balance multiple priorities simultaneously


Requisite Education and Experience / Minimum Qualifications:

  • Minimum 10 years of Communications/PR experience including media relations, corporate communications and issues management
  • At least 5 years of people management experience
  • Experience gained with Youth brand / Consumer Products industry is seen as valuable
  • University degree in communication related field; journalist experience is a plus
  • Excellent written, verbal communications and presentation skills in both English and Mandarin

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, Corporate Communication GCA

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  366628
Date:  Nov 19, 2021