Senior Manager, E-Commerce

Senior Manager, E-Commerce


Drive the revenue growth of adidas eCommerce in Thailand, along with:

  • Living the vision set by Global eCom team: “to become the premium destination through an innovative shopping experience” 
  • Implementing and adopting Omnichannel & Consumer centric approach in doing things 
  • Bridging the relationship effectively ensuing the country direction & eCom strategies

The role is that of a country specific eCom generalist working very closely with global/regional  eCom teams



  • Ensuring best in class on line consumer experience
  • Driving the brand through the best and biggest store in country
  • Actively drive Thailand  eCom targets (OTB, net sales, margins, online KPI like subscription) following eCom strategies while leveraging on

            Thailand  market intelligence

  • Actively participate in APAC  e-comm strategy build up
  • Drive and execute implementation of Digital partner commerce SiS at market place and Partner Program with key Pure player
  • Coordinating Thailand  go-to-market plans & buy with APAC /SEA  eCom team by:
  • Managing MFP (Merchandise Financial Planning) according to pre-defined target and aligning overall buy dynamics in consultation with regional teams 

            Country Retail Merchandising and Category Marketing

  • Implementing range roll out & relevant marketing activation for product launches within agreed dates
  • Ensuring eCom pricing, distribution & mark-downs are in compliance with market specific guidelines
  • Coordinating acquisition of relevant product contents locally
  • Supporting additional buy on injection packs, special launches, etc.
  • Providing strategic commercial inputs to regional  eCom team, country category & channel teams on product/concept/campaign performances on eShops
  • Being point of coordination for regional eCom, brand coms, country commercial teams & 3rd party agencies or offline partners in executing

            eCom related projects

  • Responsible for checking, tracking & triggering new product launches on Thailand eCom
  • Driving online & offline marketing initiatives at the country level to gain positive impact on eShops
  • Providing the support to localize the site content/campaign where needed
  • Piloting the eCom projects with the goal to optimize the result throughout regional  eCom sites    
  • Reporting and data analytics on agreed KPIs within agreed timelines
  • Driving periodical update meetings with regional  eCom (monthly), brand coms & country teams (monthly)
  • Managing regular operational topics like replenishments, warehouse & customer service coordination, product returns, stock issues, etc.
  • Being eCom representative in country management team



  • Master or Degree in Marketing or Business Administration or related field 
  • Minimum 5 years experience in Marketing or Sales experience in Sporting Goods/Consumer Goods Industry
  • Minimum of 3 years experience in on-line business
  • Good understanding of global branding principles and adherence, significant knowledge of full Marketing mix with major brand
  • Experience in leading and managing a diverse team
  • Good project management, Marketing budget planning and management
  • Good planning, strategic thinking, analytical and good planning & forecasting skill
  • PC literature, excellent oral and written communication skills in English

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, E-Commerce

Brand:  adidas
Location:  Bangkok
TEAM:  Digital
State:  10
Country/Region:  TH
Contract Type:  Full time
Number:  294568
Date:  Feb 23, 2021