Senior Manager, Omni-channel Marketing SEA

Purpose & Overall Relevance for the Organization:

Lead, develop and ensure excellent implementation of Omni-channel (Wholesale, Retail and eCom) marketing plans across SEA.

Key Responsibilities:

  • Lead the creation and implementation of seasonal Omnichannel (Wholesale, Retail and eCom) marketing plans in alignment with APAC and global strategy
  • Develop detailed DTC marketing calendar (Franchise + Own Retail + eCom) for different store formats in alignment Country/cluster BA categories
  • Deliver account marketing plans for wholesale key accounts in close collaboration with the Sales and country/cluster BA categories
  • Lead and develop a true omni-channel process with a focus on digital solutions
  • Liaise with SEA C/C, APAC and global markets on best-practice solutions 
  • Plan, develop and implement bespoke campaigns
  • Plan and manage annual CAPEX budget
  • Drive and share input of country/cluster specific needs to APAC BA team
  • Drive and initiate an exciting consumer experience online and offline 
  • Support Key Trading Zone attack in cooperation with channels
  • Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates.
  • Lead and provide VM team with comprehensive campaign execution manual and In-store communications plan for all campaigns
  • Own wholesale space development (SIS)
  • Support and drive BA projects / campaigns as needed, and work with BA team in holistic / 360 planning and execution of campaigns
  • Support marketing budgeting process by guiding investment decisions and savings across channels
  • Recruit best in class people and provide people management guidance. Lead, develop and retain talents to foster a high-performance culture and to contribute to improving our eNPS

Knowledge, Skills and Abilities:

  • Progressive experience in brand marketing and/or sales (preferably in the sporting goods industry)
  • Advanced abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team
  • Proven project management experience
  • Retail space management /ISC/ VM experience & knowledge
  • Understanding of CE practices and retail digitalization
  • Advanced user of MS Office suite of products


Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • At least 5 years experience in respective Sales and / or Marketing fields
  • Proven track record in the field of team management
  • Fluent in English
  • Fluent in local language (if applicable) preferred
  • Experience in both market and above market organization preferred

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, Omni-channel Marketing SEA

Brand:  adidas
Location:  Singapore
TEAM:  Marketing & Communications
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  291768
Date:  Jan 13, 2021