Senior Manager, Strategic Planning, Business Development

Purpose & Overall Relevance for the Organization

  • To support profitable and sustainable market share growth for all brands (adidas & Reebok) in the Market by providing strategic insights through internal and external data synthesis, decision-support analysis and strategic planning processes.


Key Responsibilities  

Strategic Planning process

  • Drive the global and local Strategic Business Planning (SBP) process (e.g., document development, local alignment, global submissions, communication packages), for the future 2-5 year period. 
  • Support other regular and ad-hoc strategic planning activities (e.g., workshops, individual briefings).


Data analysis and decision support

  • Develop financial and quantitative models relevant to strategy planning (e.g., business simulation, revenue projection, market share development, financial statement analysis). 
  • Synthesize data and prepare analysis to support senior management decision-making on priority topics (typically working cross-functionally).


Strategic documents development

  • Develop strategic presentations and business planning documents to Senior Leadership Team. 
  • Drive the development of executive level presentations and reports.


External consultancy and research

  • Manage external research activities, including agenda-setting, consultant selection and research planning. 
  • Actively engage with selected consultancy/research projects, to ensure quality outcomes and applicability to the business and support to strategy development.


Special projects

  • Engage on regular and ad-hoc major cross-functional projects, esp. at strategic development stage (workshops, individual briefings).

Key Relationships 

  • Senior Leadership Team of adidas Group Korea
  • Sales Directors (and Sales Management Team)
  • Brand Directors (and Marketing Management Team)
  • Asia Pacific Business Development – Strategic Planning team
  • Global Sales Strategy and Business Development team


  • Proper management of SBP process and deliverables
  • Quality of market and competitor data reporting
  • Quality of data analysis
  • Effectiveness and impact of external research projects
  • Overall business impact

Knowledge, Skills and Experience 

  • Experience with a global apparel / consumer goods brand or retailer. 
  • Experience in working closely with middle and senior leaders across functions
  • Strong analytical skills, problem solving skills and communication skills
  • Proven project management experience
  • Expert Power Point user, Expert Excel user

Requisite Education and Experience / Minimum Qualifications  

  • Minimum 7 years of general business experience (ideally in more than one business function) equivalent experience in leading management consulting firm with strategic planning experience
  • University degree or above MBA or other business-related qualification preferred
  • Open mind-set, curiosity, continuously challenging the status-quo 
  • Passion for sport/sporting goods industry
  • Fluent in English and local language required

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, Strategic Planning, Business Development

Brand:  adidas
Location:  Seoul
TEAM:  Strategy
State:  11
Country/Region:  KR
Contract Type:  Full time
Number:  299430
Date:  Feb 16, 2021