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Senior Manager Brand Activation

Purpose & Overall Relevance for the Organization:

The mission of the Sr Manager Brand Activation is to position adidas as the best sports brand in the country through maximizing innovative and inspirational brand exposure by recommending and planning initiatives via Above-the-Line, Offline, Online, PR,  Mobile, Events and Activations in an integrated and single-minded manner.

Provide a harmonized smooth strategic direction to as well as framework, guidance and tools to Digital and Consumer Experience Team and Brand Activation team, for a successful Digital & CRM and Brand Activation , , Partners Management, with a focus on excellence in execution for brand concepts, traffic driving and full price sell-through, especially for ecommerce, digital partners commerce and defined Key City Trade Zones, across all categories in the assigned territory.

An important area of focus will be the digital space, where the Sr Manager BA will support the Digital Activation team in providing digital planning and content expertise and cost efficiencies . Will manage planning, production, and rollout of content for the adidas digital ecosystem.

Support delivery of excellence in Content execution driving eCom Sales, brand SOS, Brand Awareness, Consumer Acquisition & Retention across own and wholesale digital channels.

Enhance the global toolkit delivery to enable a consumer experience that is:

PREMIUM: inspire love for our brand and desire for our product.

CONNECTED: offer a seamless experience across all consumer touchpoints.

PERSONALISED: delivering the right message to the right audience.

 

Key Responsibilities:  

 

    • Oversee alignment of global Brand Calendar with EM-Hub BUs and define the balance in line with global guidance.
    • Oversee the coordination between global, hub and clusters and sign-off of the seasonal EM Brand Calendars.
    • In conjunction with Director Brand define the investment strategy based on global and EM guidance with the Hub BUs and Cluster’s Brand Activation. First point of contact for media agency (MEDIACOM) for media briefing, planning, securing clusters will follow media guidance and execute with excellence.
    • Provide campaign objectives and KPI’s upfront and analyze post-campaign performance including ROMI across Israel and with alignment to EM benchmarks
    • Provide Clusters with a framework, guidance and process for localized content creation and concept adjustments
    • Provide EM framework and priority guidance for Digital/ Social Marketing and CRM strategy and management, in collaboration with the group PR and Digital agency, along global guidance and define respective investment strategy in conjunction with Director Brand and EM BU heads.
    • Provides input into the annual and quarterly media/advertising plan in close coordination with the agencies.
    • Lead the creation and delivery of agency briefs to ensure responses are insight led, aligned with global guidelines, inspirational and on budget.  
    • Steer the MWB allocation across the Market alongside the Brand Directors and Hub teams and within Global guidelines as part of the planning process.
    • Coordinate with EM hub WHS, EM hub DTC and EM hub E-com teams and align Brand Marketing strategy and framework is aligned with EM quarterly Brand Calendar as well as EM commercial targets.
    • Brand Partners- Build, guide and optimize the Brand Partners portfolio to maximize impact with accordance to Brand KPI’s and business objectives.


 
DIGITAL

    • Performance Marketing- Contribute to the definition of KPI’s for content across channels and platforms. Inform and monitor the team’s KPI performance Remains up to date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular
    • Contribute to driving efficiency in digital asset creation, curation and optimisation by evaluating solutions ..
    • Market contributor of digital content best practice; enable a team culture of benchmarking and collaboration.
    • Ensure identified content gaps in global toolkits are filled by the team, briefing additional content requirements and considering campaign content planning / consumer journeys.
    • Partner with the Analytics, Media Activation and Consumer Engagement to utilize consumer insights that can better direct content performance.
    • People management: Coaching and Development, Hiring, Promote Test and Learn culture. Live the Leadership Framework. Provide leadership alongside the fellow Category Digital Content, Planning & functional Consumer Engagement Heads as key member of the Digital Activation Content head’s management team.

 


 

  • EM Brand Health KPIs
    (Brand SOS)
  • EM DTC, WHS and E-com traffic and FPS targets
  • EM Campaign ROMI
  • SpoMa and influencer asset ROI
  • Overall EM Digital Marketing KPIs (e.g. OTS, Engagement, AVE, etc.)
  • Key Category Market share
  • Trade Zone NS and Market Share (if applicable)

 
Knowledge, Skills and Abilities:
 

  • Excellent skills to navigate and handle complex and challenging internal and external discussions.
  • Strong business acumen (Budgeting, P&L responsibility experience)
  • Extensive cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle industry (sporting goods industry preferred)
  • Well experienced in leading, managing, collaborating diverse teams in remote locations
    with proven track record
  • Consumer-focused with range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets
  • Advanced user of MS Office suite of products.
  • Strong  creative thinking

 
Requisite Education and Experience / Minimum Qualifications:  

  • Four-year college or university degree preferably in a Marketing discipline
  • 10 years + broad marketing/digital experience with exposure to global clients and a mix of agency and brand-side experiences
  • 3+ years digital expertise
     
    Soft Skills:
  • Innovative thinker who can effect change and thought throughout an organization
  • Relentless drive and commitment to win, working well under pressure
  • Organized, process and solution-orientated with an attention to detail
  • Collaborative by nature.  Able to partner with internal and external teams
  • Can independently prioritize and manage workload; works well under remote management

 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Brand Activation

Brand:  adidas
Location:  Holon
TEAM:  Marketing & Communications
State:  M
Country/Region:  IL
Contract Type:  Full time
Number:  350168
Date:  Nov 11, 2021