Senior Manager - Brand Communications - Digital Marketing Sustainability (m/f/d)



The Senior Manager Digital Marketing is responsible for defining the overall digital strategy of brand concepts and campaigns within a brand management function and delivering innovative and leading execution in digital media.




  • Deliver digitally-powered solutions that drives consumer growth across Brand Marketing teams and Business Units.
  • Define and lead the overall digital strategy for brand concepts and campaigns, including which tools, activities and execution will deliver the best return.
  • Monitor that the strategy and initiatives are flawlessly executed.
  • Manage agencies on the creation and development of digital campaigns and initiatives.
  • Manage an external partner with veto/approval rights
  • Work with cross-functional departments to ensure flawless execution and seamless connection plans: Digital Brand Commerce, IT, Media, Brand Comms, PR/Social, Consumer Engagement, Retail, Brand Strategy, Purpose Team, etc.
  • Research and lead external resources and partners to service the global strategy.
  • Manage and get the best return from the allocated budget.
  • Leverage digital analytics to monitor success of digital campaigns and shape future strategies.
  • Coordinate and distribute documentation of project information with internal and external groups.
  • Utilize internal resources (digital analytics and research) to deliver consumer insights which inform the business unit global strategy.




  • Brand adidas: Brand Management
  • Brand adidas: BUs Digital Marketing
  • Brand Concepts
  • Purpose Team
  • Adidas Digital Teams (DBC/Digital)
  • Adidas Local Markets
  • adidas Finance / Controlling
  • Brand Design
  • Brand Design Digital
  • Digital Agencies
  • External Partner with veto/approval rights




  • Strong interpersonal/communication skills and high level of strategic thinking.
  • Broad experience in marketing digital campaign development and execution.
  • Deep understanding of an ever-changing digital marketing landscape and experience in project management.
  • Broad experience with digital production process and technical nature of developing digital marketing initiatives.
  • Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
  • Working knowledge of:

• Office software,

• Development languages (including but not limited to: HTML, DHTML, Flash, Javascript, XML, asp, java, CSS),

• Analytics systems,

• Standard CMS platforms

• Digital channels (social, owned and emerging technologies).

  • Broad understanding of and passion for the sports and fashion/entertainment industry.
  • Strong presentation and organizational skills.




  • Degree in Marketing, Communications, Retail, Digital or a related field. Master’s degree / MBA a plus.
  • 5+ years’ industry and / or relevant work experience.
    Fluent written and spoken English language skills.



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager - Brand Communications - Digital Marketing Sustainability (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  400788
Date:  Jan 11, 2022