Senior Manager Business Analytics, eCommerce


The goal of the eCommerce (eCom) team is to deliver one integrated consumer journey to create a premium and seamless experience so that we not only meet their expectations, but also exceed them while meeting our targets when a consumer leaves our touch point.



Senior Manager Business Analytics will be responsible for delivering holistic 360 degree insights about the Japan eCommerce business for both adidas and Reebok. The functional areas will span business analytics and all other areas that would deliver relevant insights. Through insights,  Senior Manager Business Analytics would be responsible for local market optimizations in terms of timing and relevance of commercial and brand driven marketing campaigns as well as eCOM value chain operations. Senior Manager Business Analytics would also be responsible for driving a data driven decision making culture within the fastest growing sales channel within adidas Group. This would be driven by a combination of timely, relevant insights backed by a solid and reliable data analysis infrastructure.



  • Develop and drive the eCommerce analytics working closely with the eCom team and using case roadmap to identify and drive profitability and top line for the Japan eCommerce business
  • Serve key business goals including product, campaign, revenue, and margin optimization
  • Drive optimized inventory management to ensure maximum full price sell thru and profitability
  • Enhance the framework for order and article level profitability that will serve as the foundation for marketing campaign and range effectiveness
  • Actively analyze the ongoing business to provide insights to the senior management team in order to steer the business in an agile manner at Japanese market level
  • Recommend and drive optimization of Omni Channel features to ensure maximum benefit  for the eCommerce business: Click & Collect, Endless Aisle, Ship from Store, Marketplace Integration
  • Implement rigid data governance and data quality guidelines to ensure the best in class analytics   key components across different silos include: Key metrics hygiene, Campaign hygiene, Order hygiene, Tracking hygiene, Attribute hygiene
  • Continuously enhance the blueprint of the existing online eCommerce data model that will serve as the foundation for all analytical and modelling needs
  • Develop a self-service analytical strategy with advanced analytics apps to drive decentralized decision making on a variety of What-If scenarios like: Shipping Threshold Analysis, Free Personalization Analysis, Targeted Marketing, Product Cannibalization, Channel Acquisition based on LTV Optimization Analysis, and Activation, Retention, and Churned Analysis


  • Entrepreneurial mindset – Results & Profit oriented
  • Excellent project management skill including the ability to work on several projects on a local and global level simultaneously
  • Steer development of recommendations with deep analyses and initiatives to complex tasks and projects
  • Proactively deliver data-based recommendations for quantifiable improvements in business results and consumer satisfaction
  • Specify new processes, products and/or standards based on organizational strategy
  • Able to understand and explain complex issues, and identify and communicate the situation clearly at a high level
  • Excellent verbal and writing communication skills with the ability to communicate clearly and effectively to inside and outside the level/function/organization/clients/vendors, to accept new or modified standards or concepts with divergent interests, and to write and prepare executive-level business correspondences
  • Proven leadership and managerial skills; Set clear objectives for team members; Accountable for performance and salary reviews; Provide expertise in supervised area



  • Bachelor’s degree preferably in Statistics, Mathematics, Finance, Business Administration, Economics or Similar Discipline or equivalent professional experience
  • Minimum 4-6 years of working experience in eCommerce/Digital Marketing environment – preferably in online apparel or footwear retail
  • Strong hands-on experience in BI tools (Tableau, Qlickview, Alteryx, HANA, MSTR, or Power BI)
  • Outstanding problem-solving skills to identify, analyze, and propose solutions to various technical and business issues
  • Experience of defining a longer-term roadmap for optimization across eCommerce business
  • Ideally have experience of working internationally and in settings requiring cross-cultural sensitivity
  • Fluent English skills and Japanese preferred


  • Marketing Department
  • Merchandising Department
  • Global Business Analytics Team
  • APAC Analytics Team
  • CRM Team
  • Finance and Controlling Department
  • IT Department
  • Retail Department


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Business Analytics, eCommerce

Brand:  adidas
Location:  Tokyo
TEAM:  Digital
State:  13
Country/Region:  JP
Contract Type:  Full time
Number:  350991
Date:  Jul 21, 2021