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Senior Manager Business Intelligence - YEEZY

Purpose & Overall Relevance for the Organization:

 

  • To directly influence and inform the BU strategy and vision by the creation, development and delivery of analytics, tools, insights, and presentations. 
  • Develop and implementation of tools for cross functional BU partners that focus on business planning and consumer/competitor analytical needs
  • Lead analytics on business, competition, consumers and marketplace to inform sell-through and go to market strategies
  • Effectively and efficiently provide data supported answers to business and consumer questions from stakeholders

 

Key Responsibilities:

                                               

  • Build and manage the business intelligence process, deliverables and community portal to support informed decision making with brand, market, consumer, customer and competitor intelligence.
    • Consolidate all research on an internal portal with regular updates
    • Liaison with brand marketing agencies and research firms
    • Leverage and share insights across business units, global market research and org
    • Improve tracking and management of research requirements and efforts
    • Work closely with BU PMs and CtC on market specific sell-out focused channel and door allocation strategies that incorporates future consumer demand predictions and franchise health reporting
    • Budget management and research decisions
    • Help drive business decisions using business intelligence – embed the process, data and data driven decision making into the organization
  • Critically analyze competitor, consumer, customer, market share and business data to deliver information and key insights to the organization
  • Regular detailed deep dive analysis and reporting on franchise management health and recommendations on future volume/ rollout planning with CtC
  • Pre/During/ and Post launch analysis and feedback- focusing on consumer engagement, demand, and volume available in market
  • Develop, implement, and improve tools/applications to fulfil data, analytical, range planning, allocation, and financial needs.
  • Provide analysis on a global as well as market/ country detailed level
  • Prepare key intelligence presentations
  • Present findings to key BU, brand, and market stakeholders
  • Provide input into strategy, SBP process and key projects
  • Work collaboratively with adidas consumer research networks

 

Key Relationships:

 

  • Senior Leadership Team within BU
  • CTC
  • Product Marketing
  • Brand Comms
  • DTC, Finance, Marketing, Sales, Global IT, Operations,
  • Sales Directors (and Sales Management Team)

 

 

Knowledge, Skills and Abilities:

 

  • Strategic thinker with strong commercial and business acumen
  • Advanced understanding of industry and consumer landscape, competition, and the resell market.
  • Ability to understand key strategic and business concepts and translate into effective methods of communication
  • High personal impact and communication skills both verbal and written
  • Ability to navigate a matrix organization
  • Ability to organize data, analyze information and draw powerful insights 
  • Complex problem solving- with the ability to create their own technical solutions
  • Expert Mastery of MS Powerpoint and Excel.  Familiarity with Photoshop a plus
  • Fluent in written and spoken English is a must. Skills and abilities in other languages-plus.

 

Requisite Education and Experience / Minimum Qualifications:

 

  • Minimum 8 years of strategy, business development, consulting and/or finance experience preferably in the sporting goods industry
  • Bachelor’s degree in Economics, Business Administration, Marketing, Statistics or Research
  • Master’s of Business Administration preferred
  • Master’s degree can be substituted for years of experience

 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Business Intelligence - YEEZY

Brand:  adidas
Location:  Portland
TEAM:  Strategy
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  333615
Date:  Jun 9, 2021