Senior Manager Buying Planning, Direct to Consumer

Purpose & Overall Relevance for the Organization:


  • Lead planners to deliver the objectives and financial goals.
  • Own OTB plan by season and channel as a key contact to FP&A and Demand Planning.


Key Responsibilities:   

Deliver below tasks by leading, developing planners.


  • Deliver IBP by season and category aligning DtC strategy, Brand direction, and financial target.
  • Deliver AO draft by category based on historical analysis (*Range/Item/Productivity), aligning to Brand direction.
  • Manage buying process aligning with GTM Calendar.
  • Prepare deliverables for APAC OTB Review / Pre Buy Review Meeting.
  • Deliver OTB Plan (by season, by month, by sales plan) working with FP&A and Demand Planning.
  • Plan store capacity by category based on fact data.



  • Monitor and analyze sales performance to flag risks & opportunities and bake-in them into IBP.
  • Conduct ad-hoc analysis based on DtC requirement.
  • Manage OTB plan to reflect historical data and optimized forecast.
  • Share category sales business update with FP&A and CP to communicate with APAC BU.
  • Manage store capacity by category to optimize productivity working with buyers and operations.




  • Support company stock level management by leveraging FO channel, aligning financial target adjustment (*such as lower margin to accelerate stock reduction).
  • Review and analyse performance for subjected season for APAC OTB Sign Off & Pre Buy Review Meeting.


Key Relationships:

  • CtC (CP/RA)
  • Retail
  • eCommerce
  • Supply Chain
  • Finance


Knowledge, Skills, and Abilities:

  • Leading team to success
  • Strong analytical skill
  • Strong presentation skill
  • Strong communication skill
  • Experience in market roles


Requisite Education and Experience / Minimum Qualifications:

  • Bachelor’s degree in Business Administration or Social Sciences - Major in marketing, economics, statistics, or mathematics
  • Merchandising / Merchandising planning skill
  • Fluent in English
  • Fluent in Japanese
  • Strong “Play to Win” mindset
  • Passion for sports and sports style

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Buying Planning, Direct to Consumer

Brand:  adidas
Location:  Tokyo
TEAM:  Retail (Back Office)
State:  13
Country/Region:  JP
Contract Type:  Full time
Number:  385231
Date:  Nov 25, 2021