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Senior Manager Campaign Operations

Purpose & Overall Relevance for the Organization:

 

Accelerating eCommerce is a key pillar of our overall 2020 strategy for China for both adidas & Reebok. Our digital platforms and experiences play a vital role in connecting our consumers with our products and brands across many different touch points, as well performing the important role of selling directly to the consumer. 

 

The ideal candidate will play an important role is focusing on establishing an operational excellence for marketing campaigns and on-line promotions/events and being a contact center for cross-functional communication and project management, creative production and on-line launching of marketing campaigns.

 

In this role you will be responsible for managing the cross functional end-to-end production process of all our promotional assets, supporting our marketing, UX teams.

 

 

Key Responsibilities:

 

  • Lead activation of local brand campaigns & experiences
  • Manage cross-functional communications and workflows, ensuring on-time effective digital assets (image, video, copy and other types of content) deliverables
  • Manage and set up overall plan of site configuration and product readiness to support promotions and campaigns
  • Track campaign and promotion readiness and performance, and ensure quality standards as defined service level 
  • Liaise with IT and cross-functional teams to enable smooth campaign and promotion launches
  • Act as escalation point for campaign operation relevant tasks
  • Develop expert-level of knowledge in systems and process
  • Manage and lead team to ensure product attribution to be completed on time and at high quality
  • Lead and contribute to overall campaign operation excellence and process optimization
  • Be responsible for driving and leading team accountability for delivering results with efficiency and effectiveness

 

 

Knowledge, Skills, Experience and Abilities:

Basic Qualifications

  • Bachelor's degree
  • 8+ years of eCommerce Operation or marketing operation experience
  • 3+ team leader experience
  • Be familiar with eCommerce platforms (i.e. brand site, TMALL/JD) campaign/promotion process
  • Be passionate about eCommerce and able to work under intense timeline
  • Can work during weekends or public holidays if needed
  • Sense of responsibility, independent way to work
  • Strong interpersonal skills
  • Fluent in written and spoken English
     
     

Preferred Qualifications

  • Project management experience is preferred
  • Overseas working or study experience

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Campaign Operations

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  263569
Date:  Oct 21, 2020