Senior Manager Category Management, Outdoor

Purpose & Overall Relevance for the Organization:

  1. To develop compelling business strategies for the specific category business and drive the category management and CtC process
  2. To build the specific category image, consumer preference, consumer loyalty to achieve the company sales and profitability target
    Key Responsibilities:


  1. Implement & contribute to category specific plan and strategy based on market data—sell-thru, customer and consumer insights.
  2. Develop seasonal ranges that include national/regional launch flows and comprehensive range structure that are supported with initial CtC plans
  3. Lead category development plan in alignment with global vision
  4. Align vision with category vision to ensure seamless integration of divisional concepts at the POS for the consumer.
  5. Lead a fluid commercial input process with full cross-functional collaboration taking into account regional needs and customer/consumer insights
  6. Implement & contribute to annual category strategic plan in line with overall company objectives and potential business opportunities
  7. Transfer product knowledge to sales & marketing teams to ensure consistent understanding towards products/key concepts to be able to present a professional image in front of both customers and consumers.


  • Be the means of contact and communication with Global BU & CtC team
  1. Coordinate with Brand Communication, Retail Marketing, Marketing Operations and Concept-to-Consumer teams to have integrated and on-time category product launches 
  • Prepare and organize trade meeting presentations, tools and packages
  • Coordinate and communicate with global (and regional) colleagues for category plans, performance and review



  1. Ensure products achieve target standard (list) margins
  2. Assumes responsibility for P/L (up to list margin) of the category

Systems and Processes

  • Implement seasonal preparation process to facilitate company business cycle
  • Conduct sample management according to the sample management process
  • Maintain all category relevant systems and files such as: Master Calendar files / forecasting, DMT, RMA, etc.
  • Co-ordinate category communications, , product, retail and trade marketing activities to deliver a clear and consistent message to consumers, , the trade, and adidas staff in the region
  • Implement control systems to guarantee high level of integrity
  • Implement and maintain reporting processes for category team


People Management (if applicable):

  1. Define specific targets and review with each direct report in line with aChina guidelines
  2. Plan include goals, key job responsibilities, competency development, measures and follow-up activities
  3. Provide supervision, coaching and feedback to subordinates, insisting on integrity and openness
  4. Manage, develop and motivate team in alignment with the adidas China organization
  5. Pay attention to team member performance improvement


  1. To some extent, actively participate in departmental level trainings and development initiatives and activities
  2. Through the internal communications team, communicate category marketing information and initiatives to entire company in a timely fashion
  3. Other job-related work assigned by supervising manager
  • Overall
  • Sell through target for related category
  • Category growth
  • Ranging
  • Standard (List) margin
  • Range efficiency
  • Range efficiency
  • Brand image tracking
    Key Relationships:
  • Global Originals BU Marketing & CtC,
  • Concept-to-Consumer Team
  • Own Retail Team
  • Retail Marketing Team
  • Sales Teams
  • GCA Merchandizing Teams
  • Marketing Operation Team
  • Customers, Consumers, Vendors
    Knowledge, Skills and Abilities:
  • Manage Business (Processes and Projects)
  • Manage and Develop People (if applicable)
  • Result Orientation
  • Influencing Others
  • Planning and organizing
  • Strategic Acting
  1. Conceptual understanding of marketing as brand building tool
  2. A passion for and an understanding of the category along with the desire to translate the passion into building the adidas brand in the region
  3. Strong team player
  4. Very high level of integrity
  5. Data analysis skills, planning skills
  6. Communication skills, relationship management and empathy
  7. Basic sales skills and customer service knowledge
  8. People management skills (if applicable)
  9. Negotiation skills
    Requisite Education and Experience / Minimum Qualifications:
  10. Functional – Over 5 years of proven marketing experience with 2 years at senior level with major FMCG, sports or Retail companies
  11. Industry – Ideally in apparel/fashion/shoes or FMCG
  12. Exposure – Sports, brand/category marketing, trade marketing
  13. Relevant China marketing experience, preferred
  14. Bachelor's Degree in business related discipline is required
  • Outlook – basic
  • Word – advanced
  • Excel – advanced
  • PowerPoint – advanced
  • Business Objects – basic
  • Fluent in English and Mandarin (written and spoken).
  • Mandarin Chinese as native language preferred
  • Passion for sports

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Category Management, Outdoor

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  358028
Date:  Nov 7, 2021