Senior Manager Concept to Consumer

Purpose & Overall Relevance for the Organization:

  • Lead and drive the Concept to Consumer process and holistic concept readiness from planning and concept creation to landing and monitoring the execution – across all channels in Hong Kong – to deliver profitable and sustainable business results.

Key Responsibilities:  

  • Lead range & assortment plans by store formats out of GCA range according to seasonal strategy and local needs, should be within local channel RA
  • Lead & execute the local Country GTM process in line with GCA GTM direction and milestones
  • Key contact to GCA BU teams and local channel teams on range specific topics & concepts
  • Local “Lead” bringing Hong Kong expertise input into GCA (business opportunities, CI, trends, etc.)
  • Keen understanding of the market dynamics and key consumer segments for Hong Kong.
  • Local article management
  • Category expert for Hong Kong and input into the GCA market BU (business planning, input on ranging, forecasting, pricing, GTM for GCA Category Plan)
  • Delivery of company Go-in margin and Net Sales for Hong Kong.
  • Pre-Sell / SMS Sample order (aligned with GCA) and local management with support of MOP’s.
  • Lead regular category performance review (Sell-through tracking).
  • Lead and develop the Hong Kong CTC Team including Range Architecture, Category and Channel Assortment Planning functions.
  • Collaborate effectively cross functionally across marketing, and with the key business partners in Hong Kong, and GCA, including not limited to Sales, Own Retail, Demand Planning, Supply Chain.


Knowledge, Skills and Abilities:

  • Strong understanding of local markets’ consumers, accounts, economic environment and commercial needs
  • Ideally GTM, merchandising and/or sales experience in a global or market function
  • Solid understanding of sales mechanics in online and B&M
  • Outstanding teamwork, communication and influential management skills with the ability to work with others at all levels within an organization
  • Strategic thinking to build long-term plans and agility to quickly adapt to changing business needs
  • Decision maker to initiate action in a timely manner
  • Ability to analyze data and present to management in relevant concise manner
  • An energetic and resourceful individual who operates effectively with minimum direction and who pursues his/her objectives relentlessly
  • Has a positive, upbeat attitude and is passionate about their business and organization
  • The ability to quickly adapt to, be accepted by and inter-relate with colleagues at all levels, particularly in a company with a very strong and rich corporate culture
  • An honest and forthright individual who is upfront and direct with subordinates, peers and management executives to whom he/she reports


Requisite Education and Experience / Minimum Qualifications:

  • 10+ years progressive experience in product/merchandising, marketing and/or sales combined in a global footwear/apparel business
  • Candidate with less experienced candidates will be considered as Manager.
  • Bachelor’s degree is required; advanced degree a plus
  • A well-rounded leader with strong collaboration and influencing skills to guide a global matrix organization
  • Industry knowledge of sporting goods (or other consumer goods)
  • Solid experience in attracting, hiring, developing and coaching a strong and talented team
  • Has successfully built cohesive teams that have consistently stretched profit and business objectives
  • Build productive, collaborative, cross-functional relationships across the organization
  • Fiscal planning and budget adherence



  • Outlook: Intermediate
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Concept to Consumer

Brand:  adidas
Location:  Hong Kong
TEAM:  Marketing & Communications
State:  HK
Country/Region:  CN
Contract Type:  Full time
Number:  461394
Date:  Jun 22, 2022