Senior Manager Internal Communication, GCA

Purpose & Overall Relevance for the Organization:

The GCA Corporate Communication team manages adidas reputation in GCA internally and externally.  The Senior Manager is to execute internal communication strategy in GCA by developing the right message and story lines and apply to the right channels.  The role is to ensure high level of consistency of global message in the market and support employee engagement. 


Key Responsibilities:


GCA Internal Communication


  • Enhance the company reputation among GCA employees.
  • Land global/APAC key message and key activations consistently in GCA
  • Promote GCA stories to global communication channels and ensure the right level of exposure in global channels.
  • Lead GCA event and employee activation program to support leadership communications.
  • Manage all GCA internal communications with efficiency, professionalism and effectiveness.
  • Provide input to GCA corporate communication strategy.
  • Work with cross functional team to deliver business projects that will have impact to all employees.
  • Create and execute new and improved communication methods and tools to improve the efficiency and professionalism of communication in country/cluster.
  • Develop and oversee management of the Internal Communication budget; accountable for executing programs within budget parameters.
  • Establish, develop and utilize effective measurement tools.


Key Relationships:


  • adidas Global Corporate Communication team
  • adidas APAC corporate Communication team in country/clusters
  • adidas APAC HR Community
  • adidas newsrooms in GCA



  • Vendors


Knowledge, Skills and Abilities:

  • Comprehensive business understanding of topics, processes and structures
  • Thorough understanding of the complexity, interactions and dynamics within an international company
  • Excellent communication expertise, both written and verbal (quality, consistency and accuracy)
  • Strong event management capability
  • Ability to think and act strategically and develop operational plans
  • Positive, “can do” attitude, energy and high levels of stamina.  Interested in sports.
  • Able to balance multiple priorities simultaneously.


Requisite Education and Experience / Minimum Qualifications:

  • 8-10 years of corporate communication experience including employee engagement, event organization and issues management
  • Experienced in managing event vendors.
  • Interested in technology and digital tools.
  • Excellent written, verbal communications and presentation skills in both English and Mandarin.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Internal Communication, GCA

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  446352
Date:  Aug 5, 2022