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Senior Manager CtC Consumer Experience Sustainability (m/f/d)

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

 

  • Build and execute CtC strategies to enable successful sell-in/sell-out of product ranges and services according to the category net sales and standard margin targets and also with the clear focus to drive speed
  • Act as the link between BU creation teams, Brand Marketing, Sports Marketing, Category Marketing Teams in the markets;
  • Support key brand strategies through cross-functional collaboration and execution

 

KEY RESPONSIBILITIES

 

Plan

  • Support Snr. Manager and  Business Unit Category Managers on the strategic global marketing plans and seasonal concepts. Support the development of category/sub brand seasonal CTC plans.

 

Launch

  • Drive satisfactory delivery of impactful sell-in and sell-out digital creation tools to markets/channels including x-category activities where appropriate.
  • Support delivery of the required content/brand and strategic objectives on-time-in-full at key CTC milestones, e.g CTC Handover, GMM, SMM.
  • Identify process issues and support process improvement activities

 
Land

  • Support designated markets/channels in building category business plans and landing key brand priorities (eg GFR), Collaborate with and support assigned markets/channels to reach financial targets and KPI's.
  • Support on the landing on E-2-E go to market solutions for assigned markets/channels.
  • Evaluate the markets/channels to ensure proper implementation of digital marketing strategies. Regularly analyze and share business relevant information between global and markets

 

Projects

  • Participate in cross-functional and specific category projects

 

Managerial tasks and Budget Management:

  • Set personal objectives, targets, guidelines and assess all direct reports
  • Steer PEP-form& online-process for all direct reports with administrative responsibility
  • Develop the functional and social skills of direct reports on and off the job
  • Project budget control as assigned
     

 

KEY RELATIONSHIPS

  • Specific markets / channels
  • Product Marketing
  • Brand Marketing
  • Sports Marketing
  • CTC x-functional
  • Finance
  • IT

 

KNOWLEDGE, SKILLS AND ABILITIES

 

  • Specialist in business or technical skills with detailed knowledge in some areas of work or systems.
  • Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
  • Communication with Others
  • Managing Relationships and Diversity
  • Planning and Organizing
  • Analysis and Problem Solving
  • Learning and Self-Development
  • Project Management
  • Language skills: English, Another European language advantageous
  • IT skills:    Outlook: Advanced
    Word: Advanced
    Excel: Advanced

    PowerPoint: Advanced


REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

 

  • University degree or equivalent education required
  • 7 years relevant experience
  • As manager of Experts 0-2 years management experience required

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager CtC Consumer Experience Sustainability (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  320811
Date:  Jul 6, 2021