Senior Manager Digital Analytics, .com ecosystem


Purpose & Overall Relevance for the Organization:

Digital Analytics sponsors the digital future by providing a consistent data strategy, direction, and capabilities with premium business insights.


Key Responsibilities:

  • Support on analytcs capability build up including, web/campaign, revenue and conversion optimization.
  • Provide insights and recommendations end-to-end in order to realize business uplift, conversion, and margin optimization.
  • Develop meta-data models, drive A/B testing on key campaigns, events, marketing efforts, onsite merchandising features
  • Conduct enhanced Campaign analysis using campaign metadata.
  • Develop contextual dashboards with relevant events and campaigns.


Key Relationships:

  • GCA Digital leadership team
  • Global Digital Analytics
  • Owned Ecosystem teams
  • eCom Buying team
  • Digital Hub



Requisite Education and Experience / Minimum Qualifications:


  • Master’s degree in Business, Marketing or quantitative field and a minimum of 8 years of experience in eCommerce business intelligence environment – preferably in online apparel or footwear retail
  • MBA from a leading organization preferred.
  • eCommerce and/or Digital Marketing experience required.
  • Strong Hands-on experience in diverse BI tools.
  • Strong Hands-on experience in enterprise web analytics analysis and web analytics tools.
  • Experience with AB and Multi-variate testing tools.


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Digital Analytics, .com ecosystem

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  379288
Date:  Nov 11, 2021