Senior Manager Digital Brand Commerce

Purpose & Overall Relevance for the Organization:


Building a best in class eCommerce capability to deliver superior consumer experience through an improved presence and control over the channel. Oversee digital ecosystem for the future to deliver a seamless omni-channel experience, while preserving long-term brand value.


Key Responsibilities:

  • Drive and implement Israel’s Digital Strategy to achieve Net Sales and Profitability targets
  • Deliver annual e-Com P&L targets by:
    • Ensuring target alignment with Digital Brand Marketing teams and eCommerce partner to secure annual targets
    • Agreeing seasonal marketing plan and facilitate execution of Digital Brand Marketing campaigns/programming
  • Ensure end-to-end operations of eCommerce capabilities through the defined operating model with global Digital Brand Commerce (DBC), eCommerce partner and internal key stakeholders
  • Day to day management of relationship with eCommerce Partner – target setting, target measurement, achievement of agreed project timelines
  • Operationally manage special projects geared towards enhancing the consumer experience (to become more Premium, Connected, Personalized)  
  • Be responsible for eCommerce reporting, local trends analysis and delivering insights to drive improved commercial activations
  • Develop and manage an eCommerce team to accomplish the tasks associated with running adidas / Reebok’s eCommerce online stores ensuring best and accurate presentation of product online, on Retail Intro Date, together with ongoing product availability
  • Directly influence/guide DTC merchandising team on seasonal buying volume/value according to business plan (IBP); and manage the business planning (IBP) for eCommerce
  • Liaise with DTC to deliver more seamless omnichannel experience for consumers  
  • Prepare for the eventual migration and rollout of global solution suite in close partnership with global DBC team
  • Ensure compliance with global policies, procedures and regulatory guidelines


Key Relationships:

  • EM Senior Director eCommerce
  • eCommerce third party Partner
  • DTC team incl. Merchandising 
  • Brand Team
  • SCM Team
  • Finance Team
  • External Suppliers and Vendors


Knowledge, Skills and Abilities:

  • Proven leadership skills with an ability to identify, develop and retain talent
  • Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Strong commercial acumen with demonstrated track record of growing, evolving and leading digital businesses and achieving bottom line results
  • Ability to work within a cross-functional, matrixed organization where indirect influence is as important as direct oversight in driving tactical execution
  • Strong interest and curiosity in digital trends and developments
  • Strong affinity with adidas and Reebok brands
  • Collaborative, flexible and open mindset
  • Experience in retail / fashion industry an advantage
  • Results oriented mentality
  • Strong organization and time management skills
  • Fluency in English and Hebrew



Requisite Education and Experience / Minimum Qualifications:

  • University Degree in Business, Marketing, Computer Science or another related discipline, MBA an advantage
  • Minimum 7 years of professional experience including 3+ in digital/e-Commerce or other related Commercial discipline
  • Google analytics certificates, or related certifications
  • Excellent MS Office Skills

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Digital Brand Commerce

Brand:  adidas
Location:  Holon
TEAM:  Digital
State:  M
Country/Region:  IL
Contract Type:  Full time
Number:  240792