Senior Manager Digital Sales DPC, London

At adidas we're redefining our digital presence in a way that will push the future of Digital and create premium experiences across all of our consumer touchpoints to drive brand desirability, engagement and sales for our adidas and Reebok brands.  The Digital Partner Commerce (DPC) team is driving this evolution: join us and help shape this exciting transformation. You’ll be key part of a consumer-focused, entrepreneurial and diverse team - working in a fast paced environment alongside peers with a real passion for both digital and our iconic brands. With the clear objective to enhance the consumer experience and thus accelerate sales of our products sold online through our wholesale partners – you will have a unique opportunity to make an immediate tangible difference. We have a number of opportunities available located both in London and our North HQ in Stockport.


Purpose & Overall Relevance for the Organization:

  • Support the Digital Partner Commerce (DPC) team & in driving the digital development of your key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share
  • Act as the digital expert of your respective account, adapting our digital approach to win the consumer online across your account’s digital touchpoints – inc. webshops & apps 

Role & Responsibilities:

  • Responsible for driving digital sell-through across all country URLs of your account’s digital webshop(s) and apps
  • Working with the Cluster & European DPC teams, develop and negotiate a Digital Joint Business Plan (JBP)
  • Together with Market DPC Partner Development, prioritize key digital acceleration initiatives to achieve JBP targets
  • Analyze and monitor consumer demand, category trends and competitor assortment on your account’s platform and identify gaps in current assortment content & availability 
  • Lead development of optimal cross category online assortment in close collaboration with DPC, the Key Account Team and your Account Team
  • Coordinate subsequent implementation of product range decisions and continuously monitor the on-site assortment for availability, price, out-of-stock rate etc.
  • Execute Digital Shelf optimization initiatives based on solutions developed by DPC in close collaboration with the account’s digital team
  • Collaborate with brand teams to drive relevant digital marketing content – both for online & social
  • Enhance the visibility of the adidas & Reebok brands across your account, tailoring to maximize impact based on the respective specific consumer journey
  • In partnership with Market DPC Analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
  • Regularly inputting feedback specific to your account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
  • Apply effective communication methods to senior management and stakeholders, both at a cluster & European level, in showing expertise across key digital metrics
  • Showcase expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
  • With a focus on the consumer, evaluate how our current GTM approach can be optimized to drive mutual benefits & increased efficiencies


  • Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
  • Sportswear industry experience is a plus
  • Knowledge of local E-Commerce landscape
  • Strong organization and time management skills
  • Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Ability to convince and motivate people on different seniority levels and communicate change
  • Experience working in cross-functional environments with a diverse stakeholder set
  • Results oriented mentality
  • Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
  • Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
  • Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Digital Sales DPC, London

Brand:  adidas
Location:  London
TEAM:  Sales
State:  LND
Country/Region:  GB
Contract Type:  Full time
Number:  204180