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Senior Manager Digital Sales

Purpose & Overall Relevance for the Organization:

 

Ensure sustainable and profitable market share and net sales growth in sales channel through maximizing of adidas and Reebok share in eComm business. Support the Digital Partner Commerce (DPC) team & driving the digital development of adidas accounts. Be responsible for optimization of our brands presentation, consumer experience by  driving the positioning of all adidas brands in line with the Europe Brand & Channel strategies.

Act as the digital expert adapting our digital approach to win the consumer online across the adidas account’s digital touchpoints – incl. webshops & apps.

 

Key Responsibilities:

 

•    Develop and implement state of art presence of our brands on our accounts websites

  • Maximize growth of our brands’ qualitative share in adidas accounts eComm business
  • Develop & build a long term strategic partnerships with the winning DPC accounts in cooperation with Senior manager DPC to ensure implementation of our Digital strategy
  • Responsible for driving digital sell-through across all URLs of adidas accounts digital webshop(s) and apps
  • Analyze and monitor consumer demand, category trends and competitor assortment on account’s platform and identify gaps in current assortment content & availability
  • Lead development of optimal cross category online assortment in close collaboration with DPC, the Sales Team and Account Team
  • Coordinate implementation of product range decisions and continuously monitor the on-line assortment
  • Execute Digital Shelf optimization initiatives based on solutions developed by DPC in close collaboration with the account’s digital team
  • Collaborate with brand and omnichannel teams to drive relevant digital marketing content – both for online & social
  • Enhance the visibility of th adidas & Reebok brands across the accounts, tailoring to maximize impact based on the respective specific consumer journey
  • In partnership with Senior Manager DPC, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the Key accounts
  • Regularly provide specific feedback regarding the accounts to the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
  • Showcase expertise in key internal & external environments (e.g. Sell-ins, Account meetings, Sales Director meetings, Sales & Marketing meetings etc.)
  • Monitor competitors activities within Digital environment and propose win-win action plans to increase our market shares
  • Take responsibility for preparation and delivery a mid-year and yearly online business plans for adidas accounts (in line with East Europe Distribution Strategy and DPC objectives)
  • Proactively track performance of selected key eComm accounts while anticipating and managing trends and changes in performance
  • Successfully deliver the expectations of eComm compliance and eComm excellence in
         line with DPC projects and processes

 

 

Knowledge, Skills and Abilities:

 

  • Proven eCommerce expertise and experience with a track record of successfully managing  eComm business both in terms of Sales and Trade marketing Communication
  • Be able to work in virtual teams
  • High analytical skills for strategy development, business planning, decision planning
  • Strong interpersonal skills - very good communications and negotiating abilities as well as high presentation skills and relationship management
  • High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
  • Mental flexibility, initiative and determination, results oriented
  • Fluent English is a must [written and spoken]

 

Requisite Education and Experience / Minimum Qualifications:  

 

  • University degree preferably in Business
  • Functional: > 3 years’ e-commerce experience (experience in sales, marketing and / or consulting area)
  • Industry: e-commerce, on-line stores, consumer driven, ideally apparel/fashion/shoes or FMCG
  • Exposure: sports/fashion/consumer goods
  • Advanced Excel, Power Point, Microstrategy
     

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Digital Sales

Brand:  adidas
Location:  Warsaw
TEAM:  Sales
State:  MZ
Country/Region:  PL
Contract Type:  Full time
Number:  246397
Date: