Senior Manager - Editorial Strategy



As a Senior Manager – Editorial Strategy at adidas you will be responsible for leading the global editorial content strategy across the adidas owned channel digital ecosystem (.com, email, adidas app).  Your goal will be to direct and enable internal and external stakeholders to plan, create and operationalize best-in-class consumer-first editorial content across these touchpoints. The Senior Manager – Editorial Strategy must be a branded editorial content expert with at least 7 years of demonstrable experience in editorial content strategy, creation and/or marketing. The successful candidate will have extensive experience throughout the end-to-end editorial process, as well as expertise in collaborating with a wide range of stakeholders to plan, produce and rollout exceptional branded editorial content and content strategy across multiple markets. Copy-editing and SEO copywriting, as well as CMS knowledge will also be required for this role.


Key Accountabilities

  • Set the strategy
    • Gather and synthesize all available insights from across the organization (consumer insights, trend reports, search trends, brand marketing, digital analytics, legal and more) to create, rollout and iterate the digital editorial content strategy
  • Execute the strategy
    • Ensure all key editorial project milestones for the year are delivered on-time and in full
    • Ensure all digital editorial stakeholders are working against the set strategy
  • Communication
    • Build close relationships with teams and colleagues who will be central to the development, ongoing optimisation and execution of the editorial strategy (e.g. Multiple data sources, SEO, Creative, Markets, Global Newsrooms, Sports Marketing, Activation & Publishing and more)
    • Build an adidas editorial network of colleagues executing editorial across other adidas touchpoints – to align on cross-channel planning, share learnings and best practices
    • Ensure senior stakeholders are regularly updated on how Editorial content is delivering against Brand, Sales & Digital priority objectives
  • Success Measurement
    • Report on efficacy of strategy by working closely with analytics teams to compile insights and learnings from editorial content executions
    • Iterate and evolve strategy based on analytics insights



  1. Education & Professional Experience
    1. Degree in marketing, journalism or comparable
    2. 7+ years experience in an Editorial Operations or Content Strategy environment (thereof 3+ years experience in a multi-national business environment)
    3. Experience working with stakeholders and experts at various seniority levels
  2. Soft-Skills
    1. A digital editorial content expert, passionate about innovating and finding new ways to engage audiences through content
    2. Exceptional communication skills, comfortable working with stakeholders at various organizational levels both in person and remotely
    3. Exceptional strategic thinker
    4. Exceptional project manager
    5. Exceptional collaborator
    6. Expert in the steps required and the stakeholders involved to produce branded editorial content
    7. Exceptional problem-solver with an ability to handle ambiguity and untangle complex situations into actionable activities
    8. High resilience and solution-oriented attitude
    9. Motivated self-starter adept at handling complex projects with multiple stakeholders
  3. ​​​​​​​Hard-Skills
    1. Fluent in English both verbally and written
    2. SEO copywriting knowledge
    3. Strong understanding of the content publishing & promotional mix – owned, earned & paid
    4. Content Management System expert
    5. Exceptional Powerpoint skills
    6. Exceptional experience at gathering data to build business cases and support strategy


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager - Editorial Strategy

Brand:  adidas
Location:  Amsterdam
TEAM:  Digital
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  275688
Date:  Nov 17, 2020